Engagement Marketing Strategist (Healthcare)

Location: Remote - US. US-based team members outside the Pacific time zone must work at least six hours between 8 am and 5 pm Pacific time each workday.

Annual base pay: $81,200–$119,400 USD, depending on location zone, qualifications, skills, competencies, and experience.

Company

hirify.global is a mental health benefits platform providing employers and their employees with one-on-one, group, and self-serve digital well-being resources.

What you will do

• Partner with Client Managers to understand client goals, workforce needs, business moments, and member engagement opportunities.
• Develop client-specific communication strategies and multi-touch, multi-channel campaigns to improve awareness, registration, activation, engagement, and re-engagement.
• Provide recommendations on audience segmentation, message sequencing, channel mix, localization, timing, calls to action, and measurement.
• Support client launches, open enrollment, benefit changes, new-hire moments, relaunches, and other engagement initiatives.
• Create scalable playbooks, toolkits, templates, and frameworks for repeatable engagement strategy delivery.
• Use campaign and population data to identify opportunities, recommend tests, evaluate performance, and improve future strategies.

Requirements

• 5–8 years of experience in lifecycle marketing, customer marketing, member engagement, client strategy, integrated marketing, or a related field.
• Experience developing engagement strategies for multiple audiences, customers, clients, or market segments.
• Experience planning and executing multi-touch, multi-channel campaigns.
• Strong strategic consulting, written and verbal communication, project management, and organizational skills.
• Ability to use data and performance insights to prioritize opportunities and improve campaign effectiveness.
• Must maintain US work authorization for the duration of employment without employer sponsorship, employer-provided training plans, or attestations.

Nice to have

• Experience in healthcare, behavioral health, benefits, employee engagement, SaaS, or another complex product or service.
• Experience supporting enterprise clients or partnering with account, client success, customer success, or sales teams.
• Experience with lifecycle marketing platforms, CRM, marketing automation, campaign analytics, experimentation, or audience segmentation.
• Experience developing scalable playbooks, enablement materials, or communication frameworks.
• Experience working across global audiences, languages, regions, or culturally diverse populations.

Culture & Benefits

• Fully remote workforce with overlapping working hours.
• Medical, dental, vision, disability, and life insurance.
• HSA and FSA options, 401k, financial planning support, and flexible time off.
• Parental leave, family-forming and family assistance benefits.
• Professional development, wellness, and new-hire stipends.
• Access to coaches and therapists through the hirify.global platform, plus virtual community events and employee resource groups.