Technical Product Manager, CRM & Communications Platform

Location: Fully remote; applicants may be based anywhere in the United States or Canada

Salary: $140,000–$180,000 per year, with potential bonus or commission

Company

hirify.global provides content and experiences for outdoor, wellness, and endurance enthusiasts through a multi-brand ecosystem.

What you will do

• Own the CRM/ESP platform architecture, including segmentation, data models, platform standards, and operating practices.
• Define scalable communications governance covering consent, preferences, suppression, deduplication, frequency capping, sender domains, and approval paths.
• Partner with Engineering on customer data, events, attributes, APIs, integrations, and reliable data flows.
• Monitor messaging health and deliverability, investigate anomalies, and protect sender and domain reputation.
• Analyze customer and messaging data, identify root causes, define success metrics, and recommend evidence-based fixes.
• Audit vendors, support platform evaluation and migration, and extend the foundation to push, in-app messaging, SMS, and other direct-to-user channels.

Requirements

• 5+ years of formal product management experience, or deep hands-on CRM/ESP experience combined with 2+ years in product management.
• Hands-on experience with HubSpot, Braze, Iterable, Customer.io, Salesforce Marketing Cloud, or a similar CRM/ESP platform.
• Practical email deliverability expertise, including SPF, DKIM, DMARC, sender and domain reputation, warm-up, bounce and complaint handling, suppression, list hygiene, and unsubscribe management.
• Working knowledge of GDPR, CCPA/CPRA, and CAN-SPAM, plus direct ownership of communications governance.
• Technical fluency with integrations, data flows, APIs, and system dependencies, without requiring production coding.
• Strong analytical skills with SQL, spreadsheets, BI tools, or AI-assisted analysis, alongside ownership and execution across multiple workstreams.

Nice to have

• Experience with push notifications, in-app messaging, or SMS.
• Leadership of platform migrations or vendor consolidation.

Culture & Benefits

• Fully remote work within the United States or Canada.
• Health, vision, and dental care.
• Retirement benefits, flexible time away, and sick leave.
• Commitment to a diverse and inclusive workplace.