Product Manager, Growth Strategy (Martech)

Location: Remote, United States; eligible for hire in Arizona, Florida, Georgia, Maryland, Massachusetts, Michigan, New Jersey, New York, North Carolina, Pennsylvania, Tennessee, Texas, and Virginia. Regular collaboration with Australia-based colleagues requires AEST/AEDT working-hour overlap.

Base salary: $140,000–$150,000 annually.

Company

hirify.global is a marketing technology company providing email, SMS, and marketing automation platforms through Emma, Campaign Monitor, and Vuture.

What you will do

• Own the end-to-end self-serve conversion journey from signup and onboarding through activation, trial, and paid conversion.
• Build funnel, cohort, retention, segmentation, and pathing analyses, then turn findings into prioritized product and go-to-market recommendations.
• Define shared activation and conversion measures and evaluate outcomes after product changes launch.
• Research competitor products, acquisition flows, onboarding, pricing, packaging, and monetization to identify market opportunities.
• Build and maintain a self-serve market opportunity model with segment sizing, growth opportunities, assumptions, and sensitivities.
• Advise leaders on ESP category changes, deliverability, authentication, AI-driven products, pricing, paywalls, and upgrade paths.

Requirements

• 5+ years of product management experience in a product-led, self-serve business, with ownership of or influence on activation, conversion, onboarding, or monetization.
• Hands-on product analytics experience, including independent use of funnels, cohorts, retention, segmentation, and user paths; Amplitude experience is strongly preferred.
• Strong quantitative modeling, market-sizing, competitive analysis, and recommendation skills.
• Experience influencing cross-functional stakeholders without direct authority and communicating complex findings to senior leaders.
• Self-directed ownership from discovery through measured outcomes.
• Must be eligible for hire in one of the listed US states and able to collaborate during AEST/AEDT overlap.

Nice to have

• Experience in email marketing, marketing automation, martech, or the ESP category.
• Experience serving SMB or low-touch customers.
• Experience launching pricing or packaging changes in a self-serve product.
• Experience working in a globally distributed product organization.

Culture & Benefits

• Supportive remote work environment with flexibility.
• Medical, dental, vision, life, accident, disability, supplemental health, FSA, EAP, and pet insurance.
• Open Time Away, paid holidays, and a birthday benefit day off.
• Paid volunteer time and paid parental leave.
• 401(k) plan with company matching and support for life events.