Growth Marketing Manager (B2B SaaS)

Location: Remote within Canada

Company

hirify.global is a global payments fintech providing global payments, virtual accounts, global cards, and stablecoin settlement capabilities to more than 1.5 million businesses across 100+ countries.

What you will do

• Own full-funnel growth strategy across acquisition, activation, pipeline, revenue, retention, and expansion.
• Build and optimize demand generation, ABM, paid search, paid social, performance marketing, and partnership programs.
• Design experiments across websites, onboarding, lifecycle programs, and acquisition channels to improve conversion.
• Develop email, nurture, onboarding, reactivation, retention, and expansion programs with Product and Sales.
• Own attribution, forecasting, dashboards, and performance reporting across CAC, LTV, ROAS, conversion, pipeline, revenue, and retention.
• Manage marketing automation and AI-enabled workflows while supporting team development and evaluating new growth channels.

Requirements

• 4–8+ years of experience in B2B growth, demand generation, performance marketing, revenue marketing, product growth, or lifecycle marketing.
• Experience in fintech, payments, financial services, or cross-border payments, preferably in a growth-stage company.
• Proven ability to generate qualified pipeline and revenue beyond top-of-funnel metrics.
• Hands-on experience with Google Ads, LinkedIn Ads, paid search or paid social, funnel optimization, conversion-rate optimization, and structured experimentation.
• Experience with lifecycle programs, CRM and marketing automation platforms such as HubSpot, Salesforce, or Marketo, and analytics tools such as GA4, Mixpanel, or SQL.
• Strong partnership skills with Sales and Product, plus experience leading projects, mentoring colleagues, or developing team members.

Nice to have

• Product-led growth, sales-assisted growth, ABM, ICP targeting, or intent-data platform experience.
• Experience optimizing demo, trial, or self-serve signup journeys.
• Campaign experience across Canada, the United States, Europe, or other international markets.
• Technical fluency with tracking, integrations, APIs, growth tooling, or stablecoin-enabled financial services.

Culture & Benefits

• Full-time individual contributor role within the Marketing team.
• Direct collaboration with Marketing, Sales, and Product.
• Salary, bonus, stock options, health benefits, and three weeks of vacation.
• Opportunity to influence pipeline, revenue, retention, customer lifetime value, and scalable growth systems.