Acquisition Marketing Manager (Telecommunications)

Location: Charlotte, NC, United States; work is performed from a home or company office environment. Occasional travel of up to 10% may be required for vendor meetings, conferences, or internal events.

Company

hirify.global provides broadband internet services and is upgrading rural markets from copper to fiber optic technologies.

What you will do

• Own acquisition strategy across Direct Mail, Email, and SMS, including segmentation, targeting, messaging, offers, and campaign cadence.
• Develop integrated campaign roadmaps and A/B and multivariate testing strategies.
• Lead campaigns from planning through launch, measurement, and optimization.
• Manage budgets, forecasts, spend pacing, and channel allocation decisions.
• Analyze campaign and customer performance and present insights and recommendations to marketing leadership.
• Coordinate with Analytics, Creative, Product, Marketing Strategy, agencies, print vendors, and fulfillment partners.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience.
• 5+ years of experience in acquisition, performance, direct response, lifecycle, or related marketing.
• Direct ownership of at least two acquisition channels, including Direct Mail, Email, or SMS.
• Experience managing campaign budgets, forecasting, performance measurement, optimization, and A/B or multivariate testing.
• Knowledge of customer segmentation, CRM or CDP platforms, marketing automation, and acquisition metrics such as CPA and ROAS.
• Understanding of CAN-SPAM, TCPA, consent management, and opt-in/opt-out requirements.

Nice to have

• Experience in telecommunications, financial services, retail, insurance, or another direct response-focused industry.
• Experience with Salesforce Marketing Cloud, external agencies, print vendors, or fulfillment partners.
• Exposure to paid search, display, paid social, affiliate marketing, attribution, or customer journey optimization.

Culture & Benefits

• Contemporary working practices with roles designated as remote, hybrid, office, or field-based according to position and business needs.
• Medical, dental, vision, and life insurance.
• Employee assistance program and 401(k) plan with company match.
• Paid time off and voluntary benefits supporting physical, emotional, and financial wellness.
• Inclusive workplace focused on accessibility, belonging, and equitable broadband access.