обновлено 3 дня назад
Performance Marketing Expert (Fintech)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Performance Marketing Expert (Fintech): Planning, executing, testing, optimizing, and reporting paid advertising campaigns across multiple channels with an accent on impact, efficiency, and measurable results. Focus on continuously improving performance through creative and bidding strategy testing, exploring new channels, and ensuring best-in-class martech stack for tracking and attribution.
Location: Remote, London
Company
develops trading and investing products that help millions of clients build wealth.
What you will do
- Plan, launch, manage, and report on paid advertising campaigns across Google, Meta, Apple Search Ads, X, Reddit, and other channels.
- Improve the marketing technology stack for tracking, attribution, reporting, optimization, and automation.
- Test creatives, copy, audiences, keywords, bidding strategies, campaign structures, and new campaign types.
- Explore and validate new paid acquisition channels.
- Create documentation and reports covering campaign performance beyond top-line metrics.
Requirements
- Strong knowledge of marketing technology platforms and their integration.
- Deep understanding of campaign structure, bidding, ad copy, creative, and extensions.
- Proficiency with Google Ads products and programmatic advertising.
- Technical knowledge of Google Tag Manager, mobile measurement partners, and customer data platforms.
- Strong analytical skills for tracking, interpreting, and presenting data.
- Ability to follow industry trends, platform updates, and emerging opportunities.
Culture & Benefits
- Work with a motivated, high-performing team with substantial ownership and room to grow.
- Culture focused on talent, ideas, and execution.
- Opportunity to influence a product used by millions of investors.
- Challenges designed to support rapid professional growth.
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