Senior Growth Manager (Performance Marketing)

Location: London, UK; hybrid working. Home working is available on Mondays and Fridays, with in-office collaboration on the other weekdays.

Company

A profitable fintech company building technology for consumer credit products including loans, credit cards, and car finance.

What you will do

• Own D2C acquisition strategy across paid social and search for the US and Mexican markets.
• Manage and scale Meta, Google Ads, TikTok, and new acquisition channels against incremental CAC targets.
• Build a performance creative engine using customer insights, creative briefs, hook libraries, and systematic testing.
• Adapt messaging and creative formats to the cultural and linguistic characteristics of US and Mexican audiences.
• Optimise bidding, budgets, conversion funnels, and tracking using attribution models and high-quality signal engineering.
• Compare marketing mix modelling, internal attribution, and incrementality testing results to guide growth decisions.

Requirements

• 2–4 years of performance marketing experience, preferably in D2C, challenger brands, or fintech.
• Hands-on experience with Meta, Google Ads, and TikTok campaigns and multi-million annual budgets.
• Strong understanding of social media hooks, messaging, creative formats, attribution modelling, and incrementality testing.
• Strong analytical skills; SQL proficiency is preferred.
• Comfort creating and using AI tools for productivity and analysis.
• Ability to operate with ambiguity and build acquisition strategies for new audiences and markets without an established playbook.

Nice to have

• Experience launching or scaling acquisition in the US or Mexican markets.
• Spanish language skills.
• Experience building a digital channel or market from scratch.
• Experience in financial services or other regulated consumer categories.

Culture & Benefits

• Lean, high-performing environment with substantial individual ownership.
• Opportunity to work on a major D2C marketing investment, company rebrand, and new-market expansion.
• Equity and competitive compensation.
• Private health insurance and fresh office lunches from Tuesday to Thursday.
• Inclusive workspace with physical and mental wellbeing support.