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Описание вакансии
Текст:
TL;DR
Senior Paid Social Marketer (AI): Running and scaling Meta-led paid social programs while building Lovable agents that automate performance monitoring, budget pacing, optimization, and issue detection with an accent on creative testing, measurement, and channel efficiency. Focus on launching new social channels, building tracking integrations and incrementality tests, and solving complex creative fatigue, attribution, and scaling challenges.
Location: London, United Kingdom; On-site
Company
Lovable is an AI software creation platform that enables individuals and businesses to build software from ideas, with more than 60 million projects created since launch.
What you will do
- Run paid social end to end, owning Meta account structure, audiences, bids, budgets, and performance targets.
- Test and develop TikTok, Snap, Reddit, and other social channels using clear hypotheses and scale-or-stop decisions.
- Build Lovable agents and automations to monitor performance, pace and shift budgets, detect creative fatigue, and apply optimizations.
- Develop a high-volume, diversified creative pipeline across UGC, creator content, static, and video assets.
- Build and debug tracking integrations, including Meta CAPI, TikTok Events API, pixels, consent, and deduplication.
- Evaluate channel incrementality through lift tests and holdouts rather than relying only on platform-reported ROAS.
Requirements
- 7+ years of experience running paid social and owning significant Meta budgets.
- Experience testing at least one additional social channel, such as TikTok, Snap, or Reddit.
- Hands-on experience building reporting, budget-pacing, or optimization automations and working with platform APIs.
- Strong understanding of CAC, payback, creative performance, disciplined testing, and efficient growth.
- Technical depth in at least one of data analytics, data engineering, or tracking and measurement, with practical ability across the others.
- Comfort building AI agents and using AI tools as part of daily work.
Nice to have
- Experience scaling a paid social channel from a small base while maintaining efficiency.
- Experience with Advantage+ and hands-on audience, placement, and creative testing.
Culture & Benefits
- On-site work in London within a growing international organization.
- Small, talent-dense teams with high velocity and low-ego collaboration.
- Culture centered on extreme ownership, shipping quickly, and hands-on execution.
- Opportunity to build internal tools and automation with Lovable.
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