Manager, Data Strategy (Healthcare Media)

Location: New York, United States; hybrid work with teams in the office around four days a week

Base salary: $60,000–$140,000 USD annually

Company

WPP Media is an AI-driven media operating unit that combines media, data, partnerships, and the WPP Open marketing platform to support growth for leading brands.

What you will do

• Develop and execute audience strategies for Johnson & Johnson across paid, owned, and earned media channels.
• Use MRI Simmons, GWI, Numerator, and WPP Open to derive audience insights and targeting recommendations.
• Manage data flows from providers into activation platforms while maintaining accuracy and compliance.
• Design testing frameworks, monitor match rates and syndication, and recommend campaign optimizations.
• Present insights to client stakeholders and collaborate with planning, activation, analytics, and data partner teams.
• Improve workflows and contribute to data strategy best practices, innovation, and thought leadership.

Requirements

• Bachelor’s degree in Marketing, Advertising, Business, Liberal Arts, or a related field, or equivalent professional experience.
• 3–5 years of experience in data strategy, media planning, or programmatic advertising.
• Strong understanding of DSPs, ad serving, and audience activation.
• Excellent communication and presentation skills with experience in client-facing roles.
• Analytical mindset with proficiency in Excel and familiarity with data visualization tools.
• Ability to manage multiple projects, prioritize work, meet deadlines, and solve problems proactively.

Nice to have

• Experience in healthcare or pharmaceutical media.
• Familiarity with healthcare regulations and compliance considerations.

Culture & Benefits

• Hybrid collaboration with frequent in-office events.
• Access to WPP Media and WPP networks for learning, networking, and professional growth.
• Employee resource groups and thought leadership activities.
• Medical, vision, and dental insurance.
• Significant paid time off, partner discounts, and employee mental health awareness days.