Director of Worldwide Marketing Data Strategy and Analytics

Location: United States, Massachusetts, Boston Area — Offsite/Home

Base salary: $153,000–$273,460 per year; additional compensation may include annual bonuses, commissions for sales roles, stock grants, and benefits.

Company

hirify.global develops software used to design and make buildings, vehicles, factories, and entertainment productions.

What you will do

• Own the strategy, execution, and adoption of enterprise marketing analytics, measurement frameworks, and intelligence capabilities.
• Lead, recruit, and develop a global team of data strategists and analysts.
• Monitor business performance, identify trends and risks, and provide actionable recommendations for marketing and go-to-market leadership.
• Define KPIs, conversion definitions, attribution methodologies, incrementality approaches, and marketing effectiveness frameworks.
• Integrate attribution, experimentation, marketing mix modeling, and predictive analytics to optimize investment across audiences, channels, campaigns, and programs.
• Build analytics-ready data foundations and AI-powered capabilities that support insight generation, decision recommendations, and marketing action orchestration.

Requirements

• 10+ years of professional experience in B2B marketing, sales, go-to-market, or customer analytics.
• 5+ years of experience managing and developing technical or analytical talent, preferably across global or distributed teams.
• Experience with attribution, incrementality, experimentation, marketing mix modeling, funnel measurement, and marketing effectiveness.
• Strong knowledge of marketing and customer data foundations, including data models, identity resolution, taxonomies, cloud data platforms, and business intelligence environments.
• Experience applying predictive analytics, data science, and AI/ML to marketing or business problems, including related governance and measurement foundations.
• Bachelor’s degree in marketing, business, economics, statistics, data science, or a related quantitative field; an advanced degree is preferred but not required.

Culture & Benefits

• Work in a diverse and inclusive environment focused on meaningful work and belonging.
• Health and financial benefits, paid time away, and wellness support are available for U.S.-based employees.
• The role may require in-person onboarding or in-person identity verification.
• Partner cross-functionally with Marketing, Sales, Customer Success, Data Engineering, Data Science, AI/ML, and Marketing Technology.