3 дня назад
Senior Product Manager (Healthcare)
150 000 - 170 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Product Manager (Healthcare): Driving member activation for a digital nutrition and healthcare platform by owning the funnel from first outreach to first visit, with an accent on experimentation, messaging channels, scheduling, and incentive design. Focus on optimizing activation metrics, connecting incentives to unit economics, and building scalable consent, eligibility, delivery, and tracking capabilities.
Location: Remote, United States
Base salary: $150,000–$170,000 per year, plus bonus and benefits.
Company
is a U.S. Foodcare platform that combines clinical nutrition, behavior-change tools, food benefits, meal planning, and food access services to improve health outcomes and reduce healthcare costs.
What you will do
- Lead a cross-functional activation pod with Engineering, Design, Data, and Marketing partners.
- Own the activation roadmap from discovery through launch, iteration, and capability development.
- Define and monitor outreach, booking, and first-visit funnel metrics by channel, client, and member segment.
- Run experimentation programs with clear hypotheses, rapid readouts, and controlled rollouts.
- Develop member incentive strategies and connect them to activation costs, visits, unit economics, and client ROI.
- Shape messaging and channel strategy across calling, email, SMS, and mobile while improving deliverability, consent, eligibility, scheduling, and tracking systems.
Requirements
- 5+ years of product management experience, ideally in growth, activation, or lifecycle marketing.
- Demonstrated success improving funnel metrics through experimentation.
- Hands-on experience with SMS, email, or push messaging channels.
- Working knowledge of consent and privacy requirements, including TCPA and HIPAA.
- Strong analytical skills and experience with analytical tools.
- Ability to work with data tables, investigate technical issues, and collaborate effectively with engineers and executives.
Culture & Benefits
- Remote-first company with flexible remote location within the United States.
- Unlimited paid time off.
- Medical, dental, and vision coverage.
- 401(k) and bonus.
- Registered Dietitian sessions.
- Values centered on customer focus, execution, collaboration, and improving access to nutritious food.
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