6 дней назад
Paid Social Strategist (Meta/TikTok/YouTube)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Paid Social Strategist (Meta/TikTok/YouTube): Developing and scaling paid social creative strategies for customer acquisition, revenue growth, and category targets with an accent on creative testing, platform-specific messaging, and data-driven performance optimisation. Focus on designing experiment roadmaps, interpreting CTR, CVR, CPA, and ROAS, and translating audience and cultural insights into high-performing creative across markets and placements.
Location: London, United Kingdom; hybrid working with opportunities to work from home.
Company
is an independent UK fashion brand focused on alternative and subculture fashion, serving a global community through its ecommerce business.
What you will do
- Develop paid social creative concepts, hooks, messaging, briefs, and scripts for customer acquisition.
- Lead creative strategy across Meta, TikTok, and YouTube, aligning activity with launches, campaigns, and trading priorities.
- Own the creative testing roadmap, forming hypotheses and maintaining a pipeline of experiments across formats, audiences, placements, markets, and landing pages.
- Partner with Creative, Brand, Ecommerce, Growth, production, and design teams to deliver and optimise assets.
- Evaluate CTR, Thumb-Stop Rate, CVR, CPA, ROAS, and other metrics to scale, iterate, or retire creative.
- Report performance insights, track cultural and platform developments, and improve creative and channel strategy.
Requirements
- 3–5 years of experience in paid social creative strategy, specifically across Meta, TikTok, and YouTube.
- Experience building, testing, and iterating creative at scale with measurable results.
- Deep understanding of creative testing, audience strategy, and the paid social performance funnel.
- Fluency with CPA, CPM, CTR, CVR, Thumb-Stop Rate, and related performance metrics.
- Exceptional copywriting skills, including scroll-stopping hooks, desire-focused narratives, and performance-driven briefs.
- Strong communication and collaboration skills, with the ability to turn data into actionable insights.
Culture & Benefits
- Hybrid working with opportunities to work from home.
- 25 days of holiday plus bank holidays, increasing to 27 days after three years.
- Annual pay reviews, company bonus scheme, enhanced parental leave, and employee discounts of up to 50%.
- Cycle-to-work scheme, high-street retail benefits, and access to regular sample sales.
- Regular company celebrations, treats, and opportunities to work with a collaborative community of creatives.
Hiring process
- Application and application review.
- Interview followed by a final-stage assessment.
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