Demand Generation Manager, WMS

Location: Atlanta, GA, United States

Company

hirify.global develops supply chain commerce technology connecting warehouse, transportation, and retail operations with consumer demand.

What you will do

• Own the WMS segment demand generation strategy, operating model, campaign calendar, briefs, investment recommendations, and cross-functional planning.
• Architect and manage full-funnel campaigns across paid, owned, earned, event, and partner channels from strategy through launch and post-campaign analysis.
• Build audience segmentation, account targeting tiers, suppression rules, conversion paths, nurture programs, and signal-gated buyer progression with Marketing Operations.
• Integrate BDR activation into campaign strategy through messaging playbooks, sequence reviews, talk tracks, discovery frameworks, and feedback loops.
• Coordinate Product Marketing, Digital, RevOps, MOPS, BDR leadership, creative, regional marketing, and channel specialists across campaign workstreams.
• Measure and optimize funnel volume, velocity, conversion, pipeline contribution, BDR conversion, channel efficiency, and campaign performance.

Requirements

• Must work from Atlanta, Georgia, United States.
• 6–10 years of B2B marketing experience in demand generation, integrated marketing, or campaign strategy within enterprise or complex B2B environments.
• Experience building and operating full-funnel, multi-channel campaigns, preferably in SaaS, supply chain, logistics, retail technology, or adjacent technology categories.
• Experience partnering with BDR or SDR teams on outbound activation, conversion, follow-through, measurement, automation, and forecasting.
• Strong analytical, written communication, executive presentation, stakeholder management, and cross-functional leadership skills.
• Fluency with Salesforce, Marketo, Demandbase, People.ai, and Outreach, or equivalent marketing technology, plus the ability to design data-informed campaign motions with MOPS.

Nice to have

• Experience in supply chain, logistics, retail technology, or adjacent SaaS categories.
• Curiosity about practical AI and automation use cases for scalable marketing workflows.

Culture & Benefits

• Collaborative work across Product Marketing, BDR Leadership, Digital, Channel Specialists, MOPS, Regional Marketing, and Creative.
• Opportunities to contribute to diversity and inclusion initiatives, cultural celebrations, interest groups, and volunteer activities.
• Equal Employment Opportunity Employer; employment eligibility is verified in the United States through E-Verify.