Senior Manager, Integrated Marketing & Demand Generation

Location: Springfield, Pennsylvania, based out of the corporate office in the Philadelphia metropolitan area. Applicants must be legally authorized to work in the United States.

Company

hirify.global is a global performance consulting company that helps executives and organizations achieve extraordinary business results across 65 countries.

What you will do

• Develop and execute integrated demand generation strategies connected to business objectives, audience opportunities, pipeline, revenue, retention, and growth.
• Own Marketing’s contribution to pipeline and revenue while partnering with Sales to improve lead management, conversion, pipeline velocity, and commercial outcomes.
• Build measurement frameworks, dashboards, attribution models, testing programs, and funnel analysis to optimize performance and investment decisions.
• Strengthen marketing operations, including processes, reporting standards, data quality, measurement accuracy, and marketing technology effectiveness.
• Advise senior leadership and cross-functional teams on growth strategy, customer acquisition, and go-to-market performance.
• Execute multi-channel campaigns across LinkedIn, Google, Meta, and other digital platforms.

Requirements

• Bachelor’s degree required; an advanced degree in marketing, business, communications, or a related field is preferred.
• 8+ years of progressive experience in demand generation, integrated marketing, growth marketing, revenue marketing, or related B2B marketing roles.
• Experience building and scaling integrated marketing programs that generate measurable pipeline, revenue, and business growth.
• Strong understanding of the B2B customer journey, full-funnel demand generation, and marketing’s connection to commercial outcomes.
• Experience with multi-channel strategies spanning digital, content, events, email, ABM, nurture, thought leadership, and partnerships.
• Strong analytical, commercial, communication, judgment, and execution skills, with experience using CRM, marketing automation, analytics, and reporting platforms.

Nice to have

• Experience with Salesforce, HubSpot, Marketo, Pardot, LinkedIn Campaign Manager, Google Analytics, Tableau, Power BI, 6sense, or Demandbase.
• Advanced degree in marketing, business, communications, or a related field.

Culture & Benefits

• Opportunity to build and scale a modern demand generation function with a direct connection to business growth.
• Opportunity to shape strategy, strengthen Marketing and Sales alignment, and build scalable capabilities.
• Success is measured through pipeline and revenue contribution, lead quality, conversion, pipeline velocity, marketing efficiency, and visibility into business impact.
• Equal opportunity workplace that values diversity.