Head of Marketing (m/f/d)

Location: Hybrid role based in Munich, Germany. Relocation support is available for candidates moving to Munich from more than 300 km away. Visa process support is provided.

Company

hirify.global is a tech-enabled hospitality operator offering design-focused apartments and hotel rooms across Europe through a seamless digital guest experience.

What you will do

• Set the marketing direction and translate company strategy and targets into a focused roadmap centered on existing customers.
• Own the retention and repeat-guest strategy across customer insight, segmentation, CRM, messaging, incentives, and experimentation.
• Prioritize marketing investments, budgets, and team efforts to drive measurable growth.
• Lead, develop, and empower the Marketing team with clear goals and ownership.
• Partner with Product, Operations, and Tech to improve the guest experience from booking through check-out.
• Oversee the CRM, automation, personalization, data, analytics, and measurement stack.

Requirements

• 6+ years of experience in Marketing, Growth, or a comparable consumer-focused role, including several years of team leadership.
• Proven ability to set direction, make prioritization decisions, and drive measurable impact.
• Strong experience in retention, CRM, and long-term customer relationships in a consumer business.
• Broad, hands-on understanding of CRM, automation, personalization, analytics, and attribution.
• Data-driven customer understanding with a rigorous test-and-learn mindset.
• Experience working cross-functionally with Product and Operations to influence the customer experience.

Nice to have

• Experience in hospitality, travel, or another fast-growing environment.

Culture & Benefits

• Flexible hybrid model with the option to work fully from the office or partly from home.
• German language learning support after passing probation.
• Development support through feedback, peer reviews, exchanges, and an external learning budget.
• Workation for up to four weeks twice per year from another European Union country.
• Three-month sabbatical possibility after 1.5 years with hirify.global.
• Wellbeing benefits including Urban Sports Club, Nilo.health, and stays in hirify.globals.