Marketing Manager DACH (SaaS)

Location: Hybrid, ideally based in or near Munich, Germany

Company

Allplan provides BIM design software and integrated cloud technology for architecture, engineering, construction, and prefabrication workflows.

What you will do

• Localise, adapt, and roll out global demand generation campaigns for the DACH region.
• Plan and execute prospect and lead generation campaigns, including product-focused webinars for Architecture and Engineering.
• Manage email, marketing automation, paid media, social media, web, webinar, event, and trade show channels.
• Organise regional events and trade shows, including structured lead capture and handover to Sales.
• Maintain consistent brand positioning, messaging, and visual identity across regional touchpoints.
• Build reporting frameworks for funnel KPIs, campaign performance, channel performance, and event ROI, turning CRM and marketing automation data into optimisation actions.

Requirements

• Several years of B2B marketing experience, ideally in software, SaaS, or a technology-driven company.
• Proven experience planning and executing integrated online and offline programmes, including webinars, events, email, paid media, and social media.
• Hands-on experience with marketing automation and CRM systems such as Marketo or Salesforce, plus reporting and dashboard tools.
• Strong analytical and conceptual skills, including KPI definition, funnel analysis, campaign performance analysis, and action planning.
• Hands-on, execution-driven mindset with a high level of ownership and focus on measurable business impact.
• German at native or near-native level and fluent business English are required.

Nice to have

• Based in or near Munich to work closely with the DACH team in the Munich office.

Culture & Benefits

• Hybrid work connected to the Munich office.
• Collaboration with Sales, Partner Management, Product Marketing, Digital Demand Generation, Customer Success, and Global Marketing.
• Work within a global BIM software organisation serving architecture, engineering, and construction projects.