Senior Loyalty Program Manager (E-commerce)

Location: Munich, Germany; hybrid work with 60% of the time in the office and 40% at home. An option is available to work abroad for 20 days in approved countries.

Salary: €61,800–€84,900 per year.

Company

hirify.global is a pet e-commerce company serving more than 12 million customers across a multinational European organization.

What you will do

• Own and continuously optimize the loyalty program strategy, structure, and customer value proposition.
• Develop initiatives that improve customer engagement, retention, repeat purchases, and long-term loyalty.
• Analyze customer behavior and program performance data to identify improvement opportunities and define measurable KPIs.
• Optimize customer journeys and loyalty touchpoints with Product and Customer Experience teams.
• Design lifecycle marketing and personalized customer engagement campaigns with Marketing.
• Lead cross-functional projects with Marketing, Product, Sales, IT, Analytics, and external partners.

Requirements

• 7+ years of experience in loyalty, CRM, customer engagement, retention marketing, or a related discipline.
• Proven experience designing, managing, and optimizing customer loyalty programs.
• Strong analytical skills with the ability to turn customer and business data into actionable recommendations.
• Experience with customer journey mapping, lifecycle marketing, and cross-functional project leadership.
• Strong stakeholder management, communication, presentation, and storytelling skills.
• Bachelor’s degree in Marketing, Business Administration, or a related field.

Nice to have

• Master’s degree or MBA.
• Experience in e-commerce, retail, subscription, or customer-centric digital businesses.
• Experience with loyalty technology platforms or CRM systems.
• Experience managing external partners, vendors, or loyalty ecosystem partnerships.
• Knowledge of customer segmentation, personalization, and advanced retention strategies.

Culture & Benefits

• Hybrid working model with 60% office time and 40% remote work.
• Opportunity to work abroad for 20 days in approved countries.
• Development opportunities, training, and career support.
• Wellbeing offers, subsidized transport, and bike leasing.
• 20% discount on hirify.global products and an inclusive, multinational working environment.