Manager, ETF Marketing

Location: Frankfurt, Hesse, Germany; employees are expected to work at least four full days each week in the advertised office

Company

hirify.global is a global investment management firm providing investment strategies and vehicles to clients worldwide.

What you will do

• Develop and execute integrated ETF marketing plans for assigned EMEA markets in collaboration with Segment Marketing and Distribution.
• Adapt and localize marketing materials for local market, regulatory, and client needs.
• Coordinate campaigns across email, digital, content marketing, advertising, social media, events, webinars, conferences, and media relations.
• Support ETF PR activity and ensure alignment with broader brand and messaging strategies.
• Track KPIs and marketing analytics to evaluate performance, optimize activity, and inform future investment decisions.
• Monitor client, industry, and competitor trends while driving continuous improvement across marketing materials and client journeys.

Requirements

• Bachelor’s degree or equivalent practical experience.
• Proven marketing experience, preferably in asset management or financial services.
• Experience delivering marketing plans or major workstreams and translating business priorities into measurable activity.
• Strong understanding of asset management, ETFs, and intermediary, institutional, or digital platform clients.
• Experience managing complex cross-functional projects across teams, countries, and regions in a matrixed environment.
• Strong commercial judgment, communication, stakeholder management, analytical, and problem-solving skills.

Nice to have

• Familiarity with marketing automation, CRM, and performance reporting platforms.

Culture & Benefits

• Hybrid working options within the firm’s workplace policy.
• Company-provided healthcare, income protection, life insurance, and health and wellness benefits.
• Annual leave allowance, pension provisions, enhanced parental leave, and volunteering days.
• Collaborative, inclusive, and pan-regional working environment across EMEA and the US.
• Opportunities to support charitable initiatives and ESG investment activities.