Director, Organic Marketing (ASO)

TL;DR

Director, Organic Marketing (ASO) (Mobile Marketing): Defining and executing the app store optimization strategy across Apple App Store and Google Play for hirify.global's flagship apps with an accent on keyword rigor, metadata experimentation, and competitive intelligence. Focus on building a scalable ASO function, optimizing conversion rates via A/B testing, and adapting organic strategies for emerging AI-driven app discovery surfaces.

Location: United States of America (Hybrid)

Salary: $123,005 - $267,335 per year

Company

hirify.global is a global guide for millions of people, providing a portfolio of iconic consumer products and omnichannel advertising solutions.

What you will do

• Own and execute ASO strategy across all flagship apps in Apple App Store and Google Play, including keyword research and creative asset strategy.
• Run structured A/B testing pipelines for store listing conversion rates using App Store Connect and Google Play Console experiments.
• Develop keyword intelligence systems to track rankings, competitor positioning, and algorithm shifts.
• Collaborate with Product and Engineering to influence app quality signals like ratings, retention, and DAU/MAU.
• Utilize ASO analytics platforms (Sensor Tower, AppFollow, Appfigures) for traffic insights and volume forecasting.
• Lead a team of ASO specialists, establishing best practices and playbooks to scale the function.

Requirements

• Must be based in the United States of America.
• 8+ years of experience in mobile or digital marketing, with 4+ years in an ASO leadership role managing multiple apps.
• Deep expertise with App Store Connect, Google Play Console, and third-party ASO tools (SensorTower, AppFollow, etc.).
• Strong analytical skills in building keyword performance models and interpreting attribution data.
• Proven track record of running statistically significant metadata and creative A/B tests.
• Experience influencing product roadmaps to improve quality signals driving organic visibility.

Nice to have

• Experience with AEO (Answer Engine Optimization) for AI-driven discovery environments.
• Understanding of how paid user acquisition interacts with organic rankings and burst campaigns.
• A documented portfolio of apps with sustained organic growth under direct leadership.

Culture & Benefits

• Flexible hybrid work options with occasional in-person events.
• Comprehensive healthcare and a 401k plan.
• Backup childcare and education stipends.
• Inclusive culture with 11 employee resource groups (ERGs) to foster belonging.