Director, Organic Marketing (ASO)

Location: United States of America; flexible hybrid work with occasional in-person events or team sessions.

Salary: $123,005–$267,335 per year, with potential discretionary bonus or commissions.

Company

hirify.global operates a portfolio of consumer products, including hirify.global Mail, hirify.global Finance, hirify.global Sports, and hirify.global News, alongside advertising and data solutions.

What you will do

• Own ASO strategy and execution across hirify.global's flagship apps on the Apple App Store and Google Play.
• Lead keyword research, metadata optimization, creative asset strategy, and ratings and review management.
• Build A/B testing pipelines and measurement systems to improve store listing conversion and organic installs.
• Develop keyword intelligence and competitive ASO frameworks covering rankings, competitors, algorithms, and seasonal trends.
• Partner with Product and Engineering to improve ratings, reviews, crashes, retention, and other app quality signals.
• Hire, develop, and lead ASO specialists and analysts while establishing scalable playbooks and best practices.

Requirements

• 8+ years of mobile or digital marketing experience, including 4+ years in ASO leadership managing multiple apps.
• Hands-on experience with App Store Connect, Google Play Console, and third-party ASO tools such as Sensor Tower, AppFollow, or equivalent.
• Strong analytical skills, including keyword performance modeling, cohort analysis, and install attribution data.
• Experience designing metadata and creative A/B tests with statistically significant results.
• Knowledge of app store ranking algorithms, editorial featuring criteria, and product quality metrics.
• Experience influencing Product and Engineering roadmaps and communicating strategies to senior stakeholders.

Nice to have

• Experience with AEO and AI-driven app discovery environments.
• Understanding of how paid user acquisition affects organic rankings and store placement.
• A portfolio demonstrating sustained organic app growth under direct leadership.

Culture & Benefits

• Flexible hybrid work with advance notice for occasional in-person events or team sessions.
• Healthcare benefits and a 401(k) plan.
• Backup childcare and education stipends.
• Inclusive workplace supported by employee resource groups.