3 дня назад
Head of CRM
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Head of CRM (Lifecycle Marketing): Building a multi-market CRM function that converts leads and waitlists into booked preventive health scans and drives rebooking, referrals, and revenue with an accent on strategy, experimentation, and scalable operating models. Focus on launching Braze, building the CRM organization, scaling across the US and other markets, and aligning messaging with regional compliance and localization.
Location: Hybrid in London, New York, or Stockholm
Company
provides data-driven, preventive healthcare through non-invasive scanning and direct clinical care.
What you will do
- Define the long-term CRM strategy and multi-market roadmap across acquisition, conversion, retention, nurture, lifecycle, and re-engagement.
- Own CRM's measurable contribution to bookings, rebooking, referrals, retention, and revenue.
- Build a repeatable CRM playbook for the US and future markets, including localization and regional compliance.
- Establish a structured experimentation framework and use results to guide business decisions.
- Hire and lead the CRM organization, including leads and managers, while defining its regional, channel, and lifecycle structure.
- Own the CRM budget, technology stack, vendors, agencies, and build-versus-buy decisions.
Requirements
- Extensive experience in CRM, lifecycle, or retention marketing, including building and leading a team from a small base.
- Experience setting CRM strategy and owning business outcomes such as bookings, retention, LTV, and revenue.
- Experience leading CRM transformation or scale-up, including organization design, operating models, and infrastructure.
- Proven experience running structured experimentation at scale and changing direction based on results.
- Experience using AI tools to increase operational speed and scale while maintaining accuracy and quality.
- Experience leading CRM across multiple markets, including US requirements such as CAN-SPAM and TCPA, international privacy regulations, executive communication, cross-functional influence, budget ownership, and vendor management.
Culture & Benefits
- Work in a mission-driven preventive healthcare company focused on making data-driven care more accessible.
- Join a CRM function at an early stage, with the opportunity to shape its strategy, infrastructure, and organization.
- Collaborate across Marketing, Communications, Product, Growth, and other business functions.
- Work in a hybrid setup across London, New York, or Stockholm.
Hiring process
- Application and structured screening.
- Interview process followed by a formal offer and final pre-employment checks.
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