Direct Mail Specialist (Healthcare)

Location: Remote, USA. Applicants must be authorized to work for any employer in the United States; visa sponsorship is not available.

Salary: $90,000–$115,000 annually.

Company

hirify.global is a digital health company applying AI Digital Twin technology to improve metabolic health and help prevent chronic diseases such as type 2 diabetes and obesity.

What you will do

• Own the direct mail channel end to end, including drop cadence, creative testing, cost-per-piece accounting, and the RRD print-vendor relationship.
• Diagnose and reverse the decline in scan rate by evaluating creative fatigue, cadence, list saturation, and contact-data quality.
• Move the program from partner-batch mailing to lead-type-triggered mailing based on individual launch windows.
• Design and run direct mail A/B tests covering messaging, format, and cadence with defined hypotheses and success metrics.
• Log mailer, variant, and segment decisions and partner with technical and analytics leads to improve send, scan-rate, cost, and lead-level data.
• Coordinate creative production, approval workflows, marketing permission tiers, and AI-assisted copywriting and reporting.

Requirements

• 5+ years of experience in direct mail or offline/print channel marketing, ideally in a regulated or healthcare-adjacent industry.
• Experience managing a direct mail vendor or print relationship, including cost negotiation and production timelines.
• Experience working with campaign and lead-level data in Salesforce and Braze or comparable platforms.
• Experience designing and interpreting A/B tests, including sample size and statistical significance.
• Strong project management skills and an ability to reason about lead-level data and measurement.
• Must be authorized to work for any employer in the United States.

Nice to have

• Experience in healthcare, financial services, insurance, or another highly regulated industry.
• Experience with lifecycle or cadence-based marketing and triggered campaigns.
• SQL literacy.
• Experience partnering with data or analytics teams to close measurement gaps.

Culture & Benefits

• Remote role with a global team and a flexible work environment.
• Equity participation opportunity.
• Unlimited vacation with manager approval.
• Paid parental leave of up to 16 weeks for delivering parents and 8 weeks for non-delivering parents.
• Employer-sponsored healthcare, dental, and vision coverage, with HSA and FSA options.
• 401(k) retirement savings plan.