Director, Offline Customer Acquisition (AI)

Location: Seattle, Washington, United States. Hybrid schedule with onsite work Tuesday through Thursday each week; additional onsite attendance may be required based on business needs.

Starting base salary: $184,000–$220,000.

Company

hirify.global provides secure digital financial services for customers sending money across borders.

What you will do

• Define and execute the strategy for converting customers who use physical remittance channels into active hirify.global customers.
• Use transaction, demographic, and competitive data to prioritize geographies, communities, and retail networks.
• Design and run offline acquisition programs, including point-of-sale partnerships, local sponsorships, community activations, direct mail, local media, and field marketing.
• Build and manage agencies, vendors, retail partners, and community partnerships across multiple markets and languages.
• Establish acquisition metrics and measurement frameworks for channels without native digital tracking.
• Own the budget, negotiate contracts, report ROI, and collaborate with Brand, Growth Marketing, Product, Legal, Compliance, Analytics, and regional teams.

Requirements

• 8+ years of experience in marketing, growth, or business development.
• Meaningful experience in offline, local, community, retail partnership, or channel marketing.
• Track record of running direct mail, out-of-home, local sponsorship, retail, point-of-sale, community, or ethnic media programs.
• Strong analytical skills and experience building measurement frameworks for offline channels.
• Experience using AI tools to operate and scale a business.
• Bachelor’s degree or equivalent experience; an MBA is optional.

Nice to have

• Experience marketing to immigrant, diaspora, or multicultural communities.
• Experience building a new business or function from the ground up.
• Experience directing agencies and vendors, rallying cross-functional partners, and making strategic hires.

Culture & Benefits

• Connected work culture centered on in-person collaboration and innovation.
• Flexible paid time off.
• Health, dental, and vision coverage with a 401(k) plan and company matching.
• Paid parental, medical, military, and family care leave.
• Mental health, family-forming, employee stock purchase, and continuing education benefits.