Telehealth Paid Media Director (Telehealth)

Location: Must currently live in New York City; hybrid work opportunity.

Total compensation: $63,900–$135,000, based on education, experience, and skills level.

Company

hirify.global is a performance branding company providing integrated media, creative, SEO, lifecycle, retail media, affiliate, and influencer services to major brands.

What you will do

• Lead integrated paid media strategies across paid social, paid search, display, video, and emerging platforms.
• Own senior client relationships and translate business objectives, customer economics, and growth goals into media strategies, measurement frameworks, and testing roadmaps.
• Direct acquisition programs for telehealth and regulated healthcare businesses while navigating platform policies, privacy restrictions, and limited conversion signals.
• Oversee media planning, forecasting, performance analysis, budget allocation, and investment decisions using CAC, contribution margin, retention, LTV, and payback.
• Diagnose performance across creative, conversion experiences, patient flows, measurement, product, and business economics.
• Lead, coach, and develop media buyers and strategists while improving operating standards, scalability, and execution quality.

Requirements

• Must currently live in New York City.
• 8+ years of paid media or performance marketing experience, including significant agency experience and senior ownership of complex consumer acquisition programs.
• At least 2 years of experience with telehealth businesses and demonstrated experience in regulated healthcare or digital health acquisition.
• Deep cross-channel expertise across paid social, paid search, display, and video, particularly Meta and Google.
• Strong knowledge of healthcare advertising, privacy, data-use restrictions, conversion tracking, measurement, and acquisition economics.
• Experience managing meaningful media budgets, developing high-performing teams, and leading senior client relationships.

Nice to have

• Direct-to-consumer telehealth experience.

Culture & Benefits

• Hybrid work opportunity with a dog-friendly office.
• Unlimited vacation policy.
• Comprehensive medical, dental, and vision insurance options.
• 401(k) plan with matching and a monthly phone stipend.
• $50 per week Seamless allowance.
• AI is used across teams to support daily work, innovation, and decision-making.

Hiring process

• Initial screening may include an AI-assisted comparison of resume skills and job titles, followed by manual review.
• Typing test and logic assessment on Excel.