Marketing Sr Director: CareerMD (Healthcare)

Location: Salt Lake City, Utah, with periodic travel to the CareerMD office in Union Square, Manhattan, hirify.global headquarters, and industry conferences. Flexible work schedules include work-from-home options.

Salary: $146,200–$282,600 annually, depending on work location and job-related factors.

Company

hirify.global supports physician staffing and healthcare delivery, while CareerMD provides physician career resources, recruitment marketing tools, and career fairs.

What you will do

• Build and lead CareerMD’s B2B marketing function, generating MQLs and SQLs and strengthening the brand among healthcare employers.
• Grow the B2C network of physicians and advanced practice providers through registrations, monthly active users, applications, and career fair attendance.
• Develop and optimize multi-channel programs across email, paid search, paid social, programmatic display, SEO, content, and events.
• Own email marketing operations, including segmentation, deliverability, lifecycle automation, A/B testing, and performance reporting.
• Establish metrics, dashboards, attribution frameworks, budget allocation, and reporting for CAC, LTV, pipeline, conversions, and channel ROI.
• Build and develop a high-performing marketing team while partnering with Sales, Operations, Product, and CHG sister brands.

Requirements

• 8+ years of marketing experience with substantial digital direct-response and performance-channel ownership.
• Demonstrated success leading B2B or B2C marketing with measurable acquisition, pipeline, revenue, or audience-growth results.
• Hands-on experience with email marketing, paid search, paid social, programmatic advertising, SEO/SEM, and content marketing.
• Strong analytical skills, including performance modeling, attribution, executive reporting, and CAC/LTV analysis.
• Experience managing and developing marketing teams and partnering with Sales on lead definitions, pipeline targets, and feedback loops.
• Periodic travel to U.S. offices and relevant industry conferences is required.

Nice to have

• Experience with two-sided marketplaces, job boards, recruitment marketing platforms, or employment marketplaces.
• Experience marketing to physicians and advanced practice providers or working in healthcare staffing or health media.
• Familiarity with AI and automation tools for content generation, lead scoring, segmentation, or campaign optimization.
• Experience in a private equity-backed or strategically owned business.

Culture & Benefits

• People-first culture focused on employee well-being, professional development, and healthcare impact.
• 401(k) retirement plan with company match and medical and dental coverage.
• Work-from-home options, flexible schedules, onsite health centers, wellness programs, and behavioral health appointments.
• Paid parental leave, fertility coverage, adoption assistance, marriage counseling, volunteer time off, and matching grants.
• LinkedIn Learning courses and tuition reimbursement programs.