Senior Growth Lifecycle Marketing Manager

Location: South Jordan, Utah, United States. Hybrid is the preferred company-wide approach, while role-specific remote or in-office expectations will be discussed during the interview process.

Company

hirify.global provides a unified cloud suite for medical practices, including practice management, electronic health records, patient engagement, and managed medical billing services.

What you will do

• Build lifecycle and nurture programs that move prospects from initial engagement through qualification and into sales pipeline.
• Convert leads from paid media, web, content, events, and webinars through targeted follow-up and multi-step buyer journeys.
• Execute segmentation, workflow creation, email builds, triggers, lead routing, testing, quality assurance, and launches in Marketo, HubSpot, and related platforms.
• Manage lifecycle programs from strategy and campaign design through measurement, optimization, and iteration.
• Analyze engagement, conversion, MQL, sales acceptance, opportunity, pipeline, and revenue metrics.
• Partner with Growth Marketing, Product Marketing, Web, Sales, and Revenue Operations to improve lead-to-opportunity conversion.

Requirements

• Bachelor’s degree required.
• 8–10+ years of B2B marketing experience across lifecycle, growth, demand generation, CRM, email, or marketing automation.
• Hands-on experience building and managing lifecycle or nurture programs in Marketo, HubSpot, or comparable platforms.
• Experience developing multi-step nurture programs for multiple buyer stages, personas, segments, or product lines.
• Ability to connect marketing programs to downstream funnel outcomes, including qualified leads, opportunities, pipeline, and revenue.
• Collaborative, detail-oriented player-coach with strong project management, copywriting, editing, experimentation, and campaign QA skills.

Nice to have

• B2B SaaS experience, especially lifecycle or demand generation work for SMB and enterprise customers.
• Experience with account-based buying motions and dynamic audiences based on intent, behavioral, firmographic, or engagement data.

Culture & Benefits

• Hybrid and remote work opportunities vary by team, role, performance, and collaboration requirements.
• Health, dental, and vision insurance.
• 401(k) with company match.
• Paid time off and holidays.
• Career growth and development support within a collaborative, team-oriented culture.