Vice President, Global Brand - Consumer Product & Growth Marketing (Fintech)

Location: US - San Francisco, CA; at least 3 days per week in the office are required. Travel is required 5–10% of the time.

Salary: $260,000–$455,000 USD per year, with potential bonus, sales incentives, and equity.

Company

hirify.global is a global payments technology company facilitating transactions between consumers, merchants, financial institutions, and governments in more than 200 countries and territories.

What you will do

• Define and lead the global Consumer Product & Growth Marketing vision and strategy across Affluent and hirify.global Infinite, Cross-Border Travel and hirify.global Destinations, and Digital Products & Innovation.
• Translate product, customer, business, and market priorities into consumer propositions, growth platforms, commercialization plans, and go-to-market strategies.
• Integrate Global Brand, specialist marketing functions, regional marketing, Global Product, and Global Cross-Border around shared priorities and execution frameworks.
• Establish performance measurement, learning, optimization, investment, and portfolio management systems tied to consumer behavior and financial outcomes.
• Build and lead a high-performing global marketing organization, develop talent, and strengthen organizational capability.
• Leverage data, technology, AI, experimentation, partnerships, and personalization to improve marketing effectiveness and growth.

Requirements

• 12+ years of work experience with a bachelor's degree, or 10+ years with an advanced degree, or 8+ years with a PhD.
• 15+ years of progressive leadership experience in global brand marketing, product marketing, growth marketing, commercial strategy, or related disciplines.
• Experience leading large-scale growth agendas connecting brand preference, product adoption, client enablement, and commercial outcomes.
• Strong commercial and financial acumen, including business cases, investment prioritization, portfolio management, and resource allocation.
• Experience influencing senior executives and leading teams across complex, matrixed global organizations.
• Ability to work from the San Francisco office at least 3 days per week.

Nice to have

• Experience in payments, financial services, technology, ecommerce, travel, hospitality, premium brands, or platform businesses.
• Expertise in brand strategy, product marketing, integrated marketing, customer insights, partnerships, sponsorships, digital platforms, and performance measurement.
• Experience using data, technology, AI, experimentation, and personalization to drive growth.

Culture & Benefits

• Medical, dental, and vision coverage.
• 401(k), FSA/HSA, life insurance, paid time off, and wellness programs.
• Opportunity to lead global growth initiatives with enterprise-scale impact.
• Office-based work with department-dependent working hours.