5 дней назад
Senior Manager, Marketing Analytics (AI)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Manager, Marketing Analytics (AI): Building measurement, visualization, and insights infrastructure for growth marketing, connecting campaign spend to pipeline and revenue with an accent on attribution, forecasting, and AI-powered analytics. Focus on evolving measurement models, automating reporting workflows, and using predictive modeling to improve budget allocation and executive decision-making.
Location: London, UK; hybrid arrangement with managers and teams deciding which 10+ days per month they come into the office
Company
builds crypto solutions for financial institutions, businesses, governments, and developers to improve the global financial system.
What you will do
- Own analytics and end-to-end measurement across growth marketing, from spend through pipeline and revenue.
- Lead visualization and reporting infrastructure, translating complex data into dashboards and executive-ready narratives.
- Analyze pipeline attribution, ROI, CAC, LTV, advertising spend distribution, forecasting, and budget allocation.
- Evolve attribution and performance measurement frameworks using AI, machine learning, predictive modeling, and anomaly detection.
- Support experimentation through A/B testing and lift analysis, while automating reporting and analytics workflows.
- Partner with Growth Marketing, Finance, RevOps, Business Intelligence, and Marketing Operations to maintain data quality across Salesforce, Tableau, MCI, CRM, and marketing systems.
Requirements
- 5+ years of experience in marketing analytics, growth analytics, or a related field.
- Deep expertise in growth marketing measurement across the funnel, including attribution, media mix modeling, or incrementality testing.
- Hands-on experience with Salesforce CRM and marketing data pipelines.
- Strong proficiency with data visualization tools such as Tableau or Looker.
- Proficiency in SQL; Python or R experience is a plus.
- Experience leading forecasting and budget analysis, communicating complex data to technical and executive audiences, and collaborating cross-functionally.
Culture & Benefits
- Fast-paced startup environment with experienced industry leaders and opportunities to work with emerging technologies.
- Professional development budget and learning opportunities.
- Competitive salary, bonuses, equity, healthcare, retirement, family support, and employee giving match.
- Flexible hybrid collaboration, team offsites, team activities, and company-wide meetings.
- R&R days, vacation policy, wellness reimbursement, parental leave, family planning benefits, and onsite and virtual wellness programming.
- Catered lunches, stocked kitchens, mobile phone stipend, and other employee events.
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