Growth Marketer (Customer Journey Growth)

Location: London, United Kingdom

Company

hirify.global is a global financial technology platform offering products including QuickBooks, TurboTax, Credit Karma, and Mailchimp.

What you will do

• Map, measure, and optimize the full customer journey from acquisition through evaluation and purchase.
• Own the AI, CRO, web content, and paid roadmap across homepages, pricing pages, and landing pages for UK, EMEA, and Wider World markets.
• Design and run high-velocity and large-scale web and paid-media experiments tied to commercial outcomes, conversion rates, subscription GNS impact, and SKU mix.
• Manage the full testing cycle from hypothesis and prototype through analysis, scaling, and performance storytelling.
• Use AI-native tools, GitHub HTML prototyping, Figma, and related tools to quickly develop and iterate on UX concepts.
• Coordinate with Marketing, Product, Web, Analytics, and Media teams to launch products and create differentiated journeys for self-employed and Mid-Market customers.

Requirements

• Hands-on experience in CRO, AI-enabled growth, funnel optimization, and unconventional as well as structural testing.
• Experience with paid search and/or programmatic media and a full-funnel approach to growth.
• Ability to own strategy and execution end to end, including hypothesis development, implementation, analysis, and scaling.
• Strong analytical skills, including deriving insights from raw data, building dashboards, diagnosing funnel drop-offs, and sizing commercial impact.
• Experience with AI-native workflows, GitHub-based HTML prototyping, Claude or equivalent tools, and Figma or similar software.
• Ability to prioritize journeys, influence cross-functional stakeholders without direct authority, and build commercially grounded roadmaps.

Nice to have

• Experience scaling journey optimization and CRO across multiple markets or regions.
• Background in SaaS, fintech, or digital-first subscription businesses.
• Experience with SMB segments, QuickBooks, payroll, or accountant funnels.

Culture & Benefits

• Work within a global fintech business serving millions of customers and small and mid-market businesses.
• Competitive compensation with a performance-based rewards approach.
• Potential eligibility for cash bonus, equity rewards, and benefits under applicable company plans.
• Autonomy and accountability for locally owned websites and customer journeys.