Senior Product Marketing Manager (Growth) - B2C

Location: London, England; hybrid working with 40% office-based attendance.

Company

hirify.global is a global data and technology company serving markets including financial services, healthcare, automotive, agribusiness, and insurance.

What you will do

• Partner with Innovation and Growth teams from product discovery through launch, identifying customer problems and validating opportunities.
• Bring customer, market, and competitor insight into roadmap priorities and product direction.
• Define target customer segments, value propositions, positioning, and go-to-market strategies.
• Lead product marketing for new consumer innovations, propositions, and features from concept through launch and optimisation.
• Measure adoption and customer outcomes through insight and experimentation.
• Work with Product, Design, Research, Analytics, and Marketing stakeholders to deliver customer and commercial outcomes.

Requirements

• Experience in B2C product marketing, product strategy, or customer-led marketing within a digital consumer business.
• Experience taking products, propositions, or customer experiences from 0-to-1 through discovery, validation, launch, and iteration.
• Ability to influence product strategy and roadmap decisions through customer, market, and competitive insight.
• Strong experience defining positioning, propositions, and go-to-market strategies that drive adoption.
• Deep understanding of customer research, experimentation, and data-informed product development.
• Experience using AI and modern tools to accelerate insight generation, proposition development, and marketing workflows.

Culture & Benefits

• Hybrid working model with 40% office-based attendance.
• Pension, Bupa healthcare, Sharesave Scheme, and discretionary bonus.
• 25 days of annual leave, 8 bank holidays, and 3 volunteering days.
• Option to purchase additional annual leave.
• Inclusive, purpose-driven, people-first culture.