CRM Manager (Hospitality)

Location: Hybrid in Munich, Germany; relocation support is available for moves to Munich from more than 300 km away. Visa process support is provided.

Company

A tech-enabled hospitality operator providing design-led accommodations across Europe through proprietary technology and digital guest experiences.

What you will do

• Own the CRM roadmap across the guest lifecycle, focusing on engagement, retention, and repeat bookings.
• Develop segmentation, personalized messaging, and campaign plans based on guest needs, behavior, and lifecycle stage.
• Plan and deliver automated customer journeys and CRM campaigns with Marketing and relevant stakeholders.
• Test and optimize content, timing, channels, and incentives to improve engagement and repeat stays.
• Track campaign and lifecycle performance and turn results into clear recommendations.
• Improve CRM data, tooling, execution quality, and consistency with the Marketing Technology & Content Specialist and other stakeholders.

Requirements

• 4+ years of experience in CRM, lifecycle marketing, retention, or a related role.
• Experience developing and delivering CRM campaigns and automated customer journeys.
• Strong understanding of segmentation, personalization, and customer lifecycle strategy.
• Analytical skills with experience measuring campaign performance and applying insights to improve activity.
• Customer-focused approach and understanding of what encourages guests to book again.
• Experience with CRM and marketing automation platforms, plus strong project management and collaboration skills.

Nice to have

• Familiarity with customer data platforms (CDPs).

Culture & Benefits

• Hybrid office model in Munich, with the option to work fully from the office or partially from home.
• Visa and German language support after passing the probation period.
• Relocation financial support for eligible moves to Munich.
• Feedback, peer reviews, development opportunities, and an external learning budget without a fixed limit.
• Workation for up to four weeks twice per year from another EU country and the possibility of a three-month sabbatical after 1.5 years.
• Physical and mental wellbeing benefits, team events, and accommodation-related perks.