Director of B2B Marketing, Retail Media - Vendor

Location: Berlin, Germany; hybrid working model with attendance at the Berlin campus two days per week.

Company

hirify.global is a global local delivery platform operating in around 65 countries and headquartered in Berlin.

What you will do

• Define and own the global B2B brand identity, narrative, and go-to-market positioning for the retail media and advertising business.
• Design integrated digital, account-based, email, and content campaigns to generate qualified enterprise leads and grow advertising pipeline.
• Lead trade marketing, global industry event presence, executive roundtables, and agency roadshows.
• Create commercial collateral, pitch decks, case studies, trade PR, and research whitepapers for global and regional ad sales teams.
• Align the B2B strategy with Product Marketing and lead a centralized marketing team across a global, multi-brand matrix.
• Provide strategic direction and marketing toolkits to regional teams in MENA, APAC, LATAM, and Europe.

Requirements

• 10+ years of B2B marketing leadership experience in AdTech, digital media, e-commerce, or retail media networks.
• Demonstrated success scaling an advertising network or B2B brand globally and building demand generation funnels.
• Experience managing significant event and campaign budgets.
• Strong ability to translate complex AdTech concepts and first-party consumer data into commercial narratives and trade PR campaigns.
• Deep experience managing cross-functional teams in a global, multi-brand matrix organization.
• Masterful executive presentation and written communication skills in English.

Culture & Benefits

• Hybrid collaboration model with face-to-face work at the Berlin campus two days per week.
• 27 days of holiday, with an additional day in the second and third years of service.
• €1,000 educational budget, language courses, parental support, and access to Udemy Business.
• Health checkups, meditation, gym access, life and accident insurance, and a corporate pension plan.
• Employee Share Purchase Plan, sabbatical bank, public transport discount, and digital and food vouchers.
• Relocation support and resources for moving to Berlin.

Hiring process

• Interview preparation resources and an interview process supported by the recruiting team.