VP, Global Social Media (Americas)

Location: Needham, Massachusetts, or New York City; hybrid/onsite according to hirify.global policy.

Annual salary: $285,000–$345,000 USD

Company

hirify.global is a global product design and technology company developing consumer lifestyle products under the Shark and Ninja brands.

What you will do

• Own the North American social content calendar and channel strategy across TikTok, Instagram, YouTube, Facebook, X, and Pinterest.
• Lead and develop a regional content, community, and channel management team across the US and Canada.
• Manage a multi-million-dollar creator and influencer budget, agency relationships, platform selection, and supporting systems.
• Partner with Creator Commerce, Analytics, and Creative teams on full-funnel social campaigns for new product launches.
• Lead regional Social Signal Engine workstreams covering viral post velocity, full-funnel activation, and creative and influencer performance.
• Manage crisis response and social listening, establish operating boundaries with adjacent functions, and report performance and investment recommendations to the SVP, Global Social.

Requirements

• 10+ years of experience in social media or digital marketing, including 4+ years in leadership.
• Agency-side experience is required; large, social-first brand experience is strongly preferred.
• Deep influencer and creator marketing experience, including ownership of multi-million-dollar budgets.
• Experience with creator platforms and systems such as CreatorIQ, ShopMy, or AWIN.
• Proven success scaling branded social content and delivering measurable commercial impact.
• Experience managing teams across US and Canadian markets, influencing cross-functional stakeholders, and operating in matrixed organizations.

Nice to have

• Background in CPG, DTC, or consumer electronics.

Culture & Benefits

• AI-native culture focused on experimentation, new tools, and meaningful consumer impact.
• Medical, dental, and vision insurance, plus flexible spending and health savings accounts.
• 401(k) retirement plan with matching, employee stock purchase program, and life and disability insurance.
• Generous paid time off, company holidays, parental leave, and backup child and eldercare days.
• Learning programs, wellness programs, product discounts, referral bonuses, and an inclusive workplace focused on diversity, equity, and inclusion.