Vice President, Global Marketing

TL;DR

Vice President, Global Marketing: Lead Tektronix’s global marketing strategy and execution across demand generation, product/portfolio marketing, digital, brand, and marketing operations with an accent on building a high-performance marketing engine and driving measurable pipeline and ROI. Focus on aligning global and regional go-to-market execution with Product, Sales, and Engineering while managing budgets, analytics, and performance across a globally distributed organization.

Location: Beaverton, OR, United States (preference for on-site/hybrid at Tektronix headquarters; remote applicants accepted)

Salary: 179200.00-332600.00 (local currency)

Company

hirify.global (Tektronix) delivers precision measurement solutions for technical and engineering-focused customers.

What you will do

• Set global marketing strategy aligned to business priorities, customer needs, and regional growth plans.
• Lead a globally distributed marketing organization with clear ownership, capability development, and performance expectations.
• Drive demand generation and pipeline contribution with disciplined funnel performance and conversion in partnership with Sales.
• Strengthen brand, market positioning, portfolio messaging, and value propositions across technical customer segments.
• Direct global marketing budget spend to maximize business impact and ROI.
• Oversee global marketing programs (product marketing, digital marketing, campaigns, launches, events, brand, and communications) and advance digital marketing capabilities using analytics.

Requirements

• 12+ years of progressive marketing leadership experience, including global scope.
• Proven leadership of global marketing organizations across multiple regions (Americas, EMEAI, APAC).
• Strong track record driving demand generation, pipeline growth, and measurable business impact.
• Experience in B2B and/or complex technical environments (test and measurement preferred).
• Fluency in digital marketing, analytics, and modern marketing practices.
• Willingness to travel as required to support global teams and business needs.

Culture & Benefits

• Preference for on-site/hybrid at Tektronix headquarters in Beaverton, OR, with acceptance of remote applicants.
• Work with globally distributed teams across product, sales, and engineering to align strategy and execution.
• Leadership role focused on performance management, capability building, and measurable outcomes.