Marketing Technology Manager (AI)

Location: Covent Garden, London, United Kingdom — hybrid

Company

hirify.global is a global business improvement and standards organisation providing consulting, training, assurance, certification, software, and cybersecurity services.

What you will do

• Lead and develop the Account Engagement team and oversee Salesforce Account Engagement, Pardot, and connected marketing platforms.
• Drive the rollout, optimisation, and governance of marketing automation and AI capabilities across the organisation.
• Explore and implement Agentic AI use cases for content creation, lead nurturing, campaign testing, insights, and reporting.
• Partner with Marketing Operations, Data & Insight, and Global Key Accounts teams to improve segmentation, personalisation, attribution, and campaign performance.
• Manage the marketing platform roadmap, backlog, technical support, stakeholder requests, and platform governance.
• Support global adoption through change management, training, user enablement, and process standardisation.

Requirements

• Strong experience in marketing technology, marketing automation, and digital marketing, ideally in a B2B environment.
• Hands-on experience with Salesforce Account Engagement (Pardot/Lightning) and Salesforce.
• Experience using or implementing AI in marketing, with an interest in emerging Agentic AI capabilities.
• Strong knowledge of multi-channel campaigns, segmentation, personalisation, campaign measurement, and Account-Based Marketing.
• Experience leading projects, managing stakeholders, supporting change, improving processes, and training users.
• Ability to work across technical and marketing teams in a global, highly matrixed organisation.

Nice to have

• Experience with CMS platforms such as Optimizely or EPiServer.
• Experience with workflow tools such as Workfront.

Culture & Benefits

• 12-month fixed-term contract with flexible working hours.
• 27 days of annual leave, paid sick leave, and bank holidays.
• Health insurance, life insurance, pension contributions, and income protection.
• Paid maternity, paternity, parental, adoption, compassionate, and bereavement leave.
• Ongoing training, learning and development opportunities, and flexible benefits.
• Inclusive international work environment focused on collaboration, agility, and client-centricity.