Growth Marketing Lead (Fintech)

Location: London, England, United Kingdom; hybrid office-working model

Company

hirify.global provides infrastructure for institutional cash investing, giving corporate treasurers and finance teams access to diversified short-term investments.

What you will do

• Own the website as a commercial asset, including conversion paths, performance, technical SEO, link acquisition, structured content, and self-serve sign-up journeys.
• Set the website roadmap, manage development resources and agency partners, and run continuous testing and optimization.
• Own paid media strategy, budget, and performance across digital channels in the UK, US, and EMEA.
• Develop email, organic social, newsletter, segmentation, deliverability, and engagement programs.
• Build and manage the account-based marketing program, including account tiers, intent signals, named-account campaigns, and account-level reporting.
• Define marketing metrics, build reporting for the marketing team, executives, and board, and improve attribution across long sales cycles.

Requirements

• Six or more years of digital marketing experience, including experience in a scale-up or fintech environment.
• Ownership of a website, paid media budget, and owned channels with demonstrable results.
• Deep account-based marketing experience with low-volume, high-value audiences and long sales cycles.
• Strong technical SEO skills and understanding of search and AI-generated answer discovery.
• Fluency with HubSpot, GA4, Clarity, Semrush, or equivalent marketing analytics tools.
• Experience with data-driven reporting, AI tooling, and agency partner management.

Nice to have

• Experience in financial services or capital markets.
• Understanding of MCP and APIs.
• Experience building a marketing technology stack.

Culture & Benefits

• Hybrid office-working model in London near Green Park station.
• Competitive salary with equity and bonus scheme.
• Unlimited paid leave, enhanced parental leave and pay, and workplace pension.
• Private healthcare through Bupa, life insurance, and income protection insurance.
• Remote office setup budget, Cycle to Work Scheme, employee assistance program, and team-building events.