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TL;DR
Sr Manager, Strategic Events EMEA (B2B Event Marketing/SaaS): Leading Snowflake's PAN-EMEA events strategy, flagship programmes, and major third-party sponsorships with an accent on pipeline generation, executive engagement, and cross-functional alignment. Focus on managing a six-person team, overseeing significant event budgets, measuring ROI, and delivering high-impact experiences across EMEA.
Location: London, United Kingdom; travel across EMEA and on-site attendance at major events required.
Company
Snowflake provides enterprise technology and data cloud solutions while developing AI-enabled ways of working.
What you will do
- Own Snowflake's PAN-EMEA events strategy across company-led events, third-party sponsorships, and partner programmes.
- Lead and develop a team of six event professionals, including four direct reports, and hire for open roles as needed.
- Oversee flagship programmes such as World Tour and Data for Breakfast, as well as EMEA participation in global events including Summit.
- Provide strategic direction for major sponsorships including Davos, Mobile World Congress, Cannes Lions, Gartner, and SAP conferences.
- Shape executive programming and drive C-level engagement through meetings, roundtables, dinners, and hospitality.
- Manage the overall EMEA events budget, forecasting, spend control, ROI analysis, pipeline contribution, and leadership reporting.
Requirements
- 10+ years of experience in B2B event or field marketing, including 3+ years in leadership roles managing teams and large-scale event portfolios.
- Proven success delivering strategic events that generate pipeline and revenue in enterprise technology or SaaS.
- Experience managing distributed teams, annual event planning, budgets, stakeholder alignment, and ROI analysis.
- Strong executive presence and confidence engaging with C-level stakeholders.
- Ability to work collaboratively across Field Marketing, Product Marketing, Demand Generation, Partner Marketing, Communications, Sales, and regional teams.
- Bachelor's degree required; MBA or equivalent professional experience preferred.
Nice to have
- Experience working with high-profile enterprise technology events and sponsorships.
- Experience joining an established team and programme during an active planning cycle.
Culture & Benefits
- 12-month fixed-term maternity cover beginning in January 2026, with a handover period before the leave starts.
- AI-native, experimental working environment focused on testing new capabilities and improving how work gets done.
- Opportunity to work on visible events including Davos, Cannes Lions, Mobile World Congress, World Tour, and Data for Breakfast.
- Collaboration with global and regional marketing functions in a fast-moving environment.
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