5 дней назад
Interim Senior Brand Manager
65 000 - 80 000GBP
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Interim Senior Brand Manager (Brand Marketing): Leading UK brand strategy and integrated campaigns for a major rail and coach booking platform with an accent on creative direction, commercial growth, and consistent customer touchpoints. Focus on managing agency partners, launching propositions, applying data-driven measurement, optimising campaign effectiveness, and coaching junior marketers.
Location: London, UK; hybrid model with office attendance required for a minimum of 60% of the time over a 12-week period
Salary: £65,000–£80,000 per year plus bonus
Company
is a European rail and coach travel platform helping millions of travellers find and book journeys through its app, website, and B2B partner channels.
What you will do
- Own the UK brand strategy and translate global brand and proposition strategy into locally relevant execution.
- Lead integrated campaigns from briefing through launch, balancing short-term commercial objectives with long-term brand building.
- Set creative direction and lead creative agency partners to deliver distinctive, high-quality work.
- Drive go-to-market execution for product and proposition launches across customer touchpoints.
- Partner with Data Science and Insights on measurement, testing, optimisation, and brand tracking.
- Manage the UK brand budget and line-manage and coach junior team members.
Requirements
- Significant brand marketing experience in a consumer-facing business with a record of delivering distinctive and commercially effective campaigns.
- Strong creative judgement and the ability to articulate why creative work is effective.
- Confident brand perspective with the ability to influence stakeholders across teams and seniority levels.
- Strong commercial acumen and understanding of how brand investment contributes to measurable growth.
- Experience leading and challenging creative agencies.
- Comfort working with data, measurement frameworks, and performance analysis.
Nice to have
- Experience line-managing or mentoring junior team members.
Culture & Benefits
- Hybrid working with a 28-day work-from-abroad policy.
- Private healthcare and dental insurance.
- Share purchase plan, electric vehicle scheme, and additional festive time off.
- Family-friendly benefits, transparent pay bands, personal learning budgets, and regular learning days.
- Inclusive workplace focused on collaboration, customer impact, ownership, and sustainable travel.
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