1 день назад
Senior Alliance Marketing Manager
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Alliance Marketing Manager (B2B technology alliances): Developing and executing integrated go-to-market programs with a strategic technology partner to build awareness, generate qualified pipeline, and drive revenue with an accent on multi-channel campaigns, partner marketing, and measurable growth. Focus on designing scalable joint marketing models, optimizing campaign performance, and aligning cross-functional teams across marketing, sales, operations, and alliance organizations.
Location: United Kingdom (Remote)
Company
develops enterprise software and solutions spanning infrastructure, data, AI, modernization, and hybrid cloud environments.
What you will do
- Develop annual and quarterly alliance marketing strategies aligned with business objectives, solution priorities, pipeline targets, and revenue goals.
- Plan and deliver joint digital campaigns across email, webinars, content syndication, social media, paid media, and account-based marketing.
- Design and execute virtual and in-person events, executive programs, customer engagements, regional activities, and industry conferences.
- Create joint messaging, content, sales enablement materials, customer stories, thought leadership, and speaking engagement programs.
- Manage partner marketing investments, define success metrics, analyze performance, and optimize campaign ROI and pipeline contribution.
- Act as the primary marketing liaison between and strategic technology partner stakeholders while aligning cross-functional teams.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 7+ years of B2B technology marketing experience in partner, alliance, channel, demand generation, or field marketing.
- Experience with enterprise software, infrastructure, data, AI, modernization, or hybrid cloud solutions.
- Proven ability to execute integrated campaigns that generate measurable pipeline and revenue outcomes.
- Experience working with strategic technology partners, global systems integrators, cloud providers, or enterprise software alliances.
- Strong project management, communication, presentation, analytical, and stakeholder management skills in complex matrixed organizations.
Nice to have
- Experience partnering with large technology ecosystem partners, including HPE.
- Familiarity with Salesforce, Marketo, or similar marketing automation and CRM platforms.
- Experience supporting global alliance or regional partner marketing programs.
Culture & Benefits
- Remote work arrangement in the United Kingdom.
- Cross-functional collaboration with marketing, sales, operations, executive leadership, and alliance teams.
- Opportunity to build scalable joint revenue programs and experiment with new pipeline-generation approaches.
- AI-powered tools and technologies are encouraged to improve efficiency, decision-making, and impact.
- Reasonable workplace accommodations are available, with background and reference checks included in the hiring process.
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