Staff Marketing Manager - Paid Search

Location: Hybrid; must be onsite three days per week in San Diego, California. Other listed location: Mountain View, California.

Base pay: $93,000–$126,000 in San Diego; $100,000–$135,500 in Mountain View, California. The role may also be eligible for cash bonus, equity rewards, and benefits.

Company

hirify.global is a global financial technology platform serving tens of millions of customers through products including TurboTax, Credit Karma, QuickBooks, and Mailchimp.

What you will do

• Act as the primary link between TurboTax stakeholders and the paid search agency, aligning PPC execution with business goals and priorities.
• Set paid search priorities, testing agendas, roadmaps, timelines, and performance expectations.
• Review campaign strategy, structure, ad copy, landing page recommendations, bid management, keyword strategy, and optimization work.
• Analyze campaign data and translate PPC metrics into business insights and recommendations for leadership.
• Evaluate AI-powered advertising tools and platform features such as Smart Bidding and Performance Max.
• Coordinate with SEO, analytics, creative, and web teams on landing page testing, conversion tracking, audience segmentation, QA, and competitive research.

Requirements

• 7–8 years of hands-on PPC experience focused on Google Ads, Microsoft Ads, and other search platforms.
• Strong analytical skills with experience using Google Ads, SA360, Adobe Analytics, or similar tools.
• Working knowledge of bid management, keyword strategy, ad copy, quality score optimization, and A/B testing.
• Familiarity with AI-powered advertising tools and emerging technologies.
• Strong project management, communication, stakeholder alignment, and prioritization skills.
• BA/BS in Marketing, Business, or a related field.

Culture & Benefits

• Hybrid work arrangement with regular onsite collaboration in San Diego.
• Competitive compensation with pay-for-performance rewards.
• Potential eligibility for cash bonus, equity rewards, and employee benefits.
• Work in a fast-paced environment with shifting priorities and cross-functional collaboration.