4 часа назад
Senior Associate Brand Manager - Prego
115 800 - 159 200$
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Описание вакансии
Текст:
TL;DR
Senior Associate Brand Manager - Prego (Consumer Packaged Goods): Leading growth strategy, portfolio planning, omnichannel activation, innovation, and business performance management for Prego pasta sauces with an accent on consumer insights, retail growth, and cross-functional commercialization. Focus on identifying growth opportunities, translating analytics into strategic recommendations, and managing complex brand and innovation initiatives across retailers and internal teams.
Location: Camden, New Jersey, USA; hybrid work from the HQ office three days per week
Salary: $115,800–$159,200 annual base salary
Company
is a food company whose portfolio includes Prego and a range of established food and beverage brands.
What you will do
- Lead execution of Prego's long-term growth agenda across core sauces and future innovation platforms.
- Identify growth opportunities using consumer insights, competitive assessments, retail trends, and performance analytics.
- Develop retailer-specific omnichannel strategies spanning digital shelf, e-commerce, search, content, and retailer media.
- Partner with Innovation, R&D, Finance, Consumer Insights, Sales, Operations, and agency teams on product launches and renovations.
- Develop brand communications, campaigns, digital experiences, and shopper activations that strengthen Prego's relevance and equity.
- Monitor sales, share, household penetration, distribution, velocity, and profitability, supporting business reviews and planning cycles.
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related discipline.
- 2–3 years of experience in Brand Management, Marketing, Innovation, Shopper Marketing, or related commercial functions.
- Strong analytical, business, communication, presentation, storytelling, project management, and prioritization skills.
- Ability to lead cross-functional teams and influence stakeholders without direct authority.
- Ability to work from the Camden, New Jersey HQ office three days per week.
Nice to have
- MBA.
- Consumer packaged goods experience, especially in food.
- Experience with consumer insights, syndicated data, retailer data, and financial analysis.
- Demonstrated success influencing stakeholders across functions and leadership levels.
Culture & Benefits
- Medical, dental, disability, AD&D, and life insurance benefits begin on the first day.
- Matching 401(k) plan with immediate vesting and enrollment from the first day.
- Unlimited sick time, paid time off, and holiday pay.
- Access to a fitness center, on-site daycare, and company store at the headquarters.
- Employee resource groups and a donation and volunteer matching program of up to $1,500 annually.
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