Brand Manager, Innovation GTM & Retailer Strategy-Hero

Location: Hybrid role based in New York City, NY; in-person attendance required on Tuesdays, Wednesdays, and Thursdays, with remote work available on Mondays and Fridays.

Base salary: $110,900–$157,900 per year, plus bonus eligibility.

Company

Church & Dwight develops consumer products and brands while emphasizing innovation, collaboration, and environmental responsibility.

What you will do

• Own the end-to-end go-to-market journey for Hero initiatives, from positioning and creative direction through retail activation and performance evaluation.
• Build integrated launch plans with Innovation, Creative, Sales, Digital, Communications, Finance, and Legal partners.
• Translate product strategies into creative platforms and campaign narratives for diverse audiences and markets.
• Coordinate launch timelines, assets, activation roadmaps, and execution across consumer touchpoints.
• Use consumer data, behavioral patterns, and cultural insights to shape brand strategy and breakthrough ideas.
• Lead beauty retailer marketing initiatives, including Ulta, and partner with direct-to-consumer channel leads on online growth.

Requirements

• Bachelor’s degree in a related field; an MBA is preferred.
• 6–8+ years of experience leading brand management or go-to-market initiatives.
• Experience in beauty, consumer packaged goods, or lifestyle categories is highly valued.
• Demonstrated success delivering multifaceted launches from conception through market performance.
• Strong understanding of consumer insights, cultural trends, digital channels, and marketing analytics.
• Ability to combine high-level strategy with detailed execution, manage ambiguity, and collaborate across functions.

Culture & Benefits

• Informal, open, and supportive culture centered on courage, determination, collaboration, and ownership.
• Medical, dental, vision, and basic life insurance for eligible employees and dependents.
• Paid vacation, sick time, parental leave, paid holidays, and floating holidays.
• 401(k) plan with company match and profit-sharing.
• Discounted employee stock purchase plan.