Brand Marketing Manager, Skip Hop

Location: New York, NY; hybrid schedule with on-site work at the corporate office 3 days per week

Salary: $105,000–$125,000 per year, based on experience

Company

hirify.global is a North American apparel retailer serving babies and young children through hirify.global, OshKosh B'gosh, Skip Hop, and Little Planet brands.

What you will do

• Develop and execute brand strategies that expand reach, build awareness, and drive growth through Target, Walmart, Amazon, and other retail partners.
• Lead cross-functional ideation with Consumer Insights, Merchandising, Design, Sales, eCommerce, Creative, Retail, PR, Social, and Media teams.
• Plan and execute integrated seasonal, annual, product launch, partnership, and brand concept campaigns across creative, social, PR, in-store, retail media, and paid channels.
• Manage agency and vendor partners, providing strategic direction and accountability for deliverables, timelines, creative standards, and performance.
• Monitor brand health, consumer sentiment, competitive positioning, retail performance, digital shelf content, and retail media results.
• Manage the marketing budget, invoicing process, and monthly reconciliation of media expenditures with Finance.

Requirements

• At least 5 years of relevant work experience, including at least 3 years in Brand Marketing or Brand Strategy at a major consumer brand.
• Strong understanding of brand positioning, strategy, integrated campaign planning, and execution.
• Experience developing emotionally resonant brand stories and campaigns and translating consumer insights into brand actions.
• Strong project management, written and verbal communication, ownership, accountability, and deadline management skills.
• Experience working across digital, retail, and wholesale environments, with an understanding of retailer-specific shopper and merchandising contexts.
• Ability to work on-site at the New York corporate office 3 days per week.

Nice to have

• Experience with retail media platforms such as Amazon Advertising, Walmart Connect, and Target Roundel.
• Experience with digital content optimization, breakthrough partnerships, or brand collaborations.
• Experience in consumer lifestyle, retail, or apparel categories.
• Experience working in fast-paced, matrixed environments and leading through influence.
• Strong awareness of culture, consumer trends, and the evolving marketing landscape.

Culture & Benefits

• Career development through hirify.global University, Toastmasters, mentorship programs, and other learning paths.
• Work in an environment focused on inclusion, innovation, learning, and collaboration.
• Equal opportunity employment for qualified candidates.