3 дня назад
Associate Brand Manager (Beer)
96 700 - 148 100$
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Описание вакансии
Текст:
TL;DR
Associate Brand Manager (Beer): Developing and executing brand strategies and integrated marketing programs for a beer portfolio with an accent on consumer insights, digital-first content, cross-functional execution, and commercial performance. Focus on analyzing brand health, optimizing campaigns and budgets, and coordinating product, packaging, retail, media, and experiential marketing initiatives.
Location: Chicago, Illinois, United States; 2 days in office required. Travel is less than 20%.
Salary: $96,700–$148,100 per year.
Company
develops and manages brands in the beer and beverage alcohol sector.
What you will do
- Support the development and execution of short- and long-term brand marketing strategies for the beer portfolio.
- Refine brand positioning and consumer targets using consumer insights and business analysis.
- Coordinate integrated national and local advertising, media, retail promotions, experiential marketing, and field marketing programs.
- Lead organic social strategy and digital-first content delivery with agency partners.
- Analyze brand health, business performance, market data, and channel results to recommend tactical optimizations.
- Coordinate product and packaging renovations with R&D, Packaging, and Regulatory teams while managing budgets and forecasts.
Requirements
- Bachelor’s degree in Marketing, Business, Management, or a related field.
- 3–5 years of progressive experience in CPG or a related industry.
- Strong organization, project management, writing, presentation, verbal communication, commercial, and financial skills.
- Strong data analytics and storytelling capabilities.
- Experience leading cross-functional teams and managing agency partners.
- Genuine interest in the alcohol industry.
Nice to have
- MBA and 1–2 years of brand management experience.
- Spanish bilingual ability.
- Experience with third-party data sources such as IRI and Nielsen.
- Beverage alcohol experience.
Culture & Benefits
- Cross-functional work with marketing, media, retail, field marketing, R&D, Packaging, Regulatory, and external agencies.
- Paid time off.
- Medical, dental, and vision insurance.
- 401(k) plan and other benefits for eligible employees.
- Work environment includes extended computer use and periods of sitting or standing; reasonable accommodations are available.
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