Senior Associate Brand Manager Demand Creation

Location: USA-MN-Minneapolis; hybrid work model with remote work and intentional in-person collaboration. Travel requirements: 10%. hirify.global supports in-country relocation for the selected candidate.

Salary: USD 105,740–130,620 per year for US locations, plus target bonus eligibility and benefits.

Company

hirify.global develops and manages consumer brands including Huggies, Kleenex, Cottonelle, Scott, Kotex, Poise, Depend, and hirify.global Professional.

What you will do

• Lead holistic demand creation strategy and activation for Kotex, Thinx, Poise, and Depend across ecommerce and omnichannel channels.
• Own paid search, display, social media, owned social, CRM, in-store marketing, and related tactics.
• Coordinate agency leads around campaign KPIs, budgets, creative development, optimization, stakeholder engagement, and performance analysis.
• Build business relationships with Target, communicate brand priorities, and support joint business planning.
• Collaborate with Brand, Media, Sales, Insights, Category, and other internal functions.
• Develop sales and budget forecasts and report media performance, campaign status, marketplace changes, and competitive activity.

Requirements

• Bachelor’s degree and 3+ years of experience in ecommerce, media, or sales within CPG or retail.
• Ability to analyze data and insights, identify opportunities, develop strategies, and execute plans.
• Ability to collaborate, communicate, and influence across the organization and with retailers.
• Strategic thinking and ability to drive commercial planning and execution.
• Creative problem-solving and strong project management skills.
• Ability to work in the US hybrid role based in Minneapolis; 10% travel required.

Nice to have

• MBA degree.
• 3+ years of experience in shopper, omnichannel, or retail marketing.
• 1+ years of experience in organic or paid search.

Culture & Benefits

• Flexible work model combining remote work with intentional in-person collaboration.
• Eligibility for a target bonus.
• Comprehensive benefits package, including a 401(k) and profit-sharing plan.
• Inclusive workplace focused on innovation, growth, and better care for consumers.

Hiring process

• Complete the online application process.
• A recruiting team member reviews applications and follows up with selected candidates.
• Pre-screening may include drug screening, background checks, and DMV checks.