Brand Manager, Brand Growth & Innovation - Depend (CPG)

Location: Chicago, IL, USA; hybrid work model with remote work and intentional in-person collaboration. Travel: 10–20% of working time. hirify.global supports in-country relocation for the selected candidate.

Salary: $140,320–$173,360 USD annual base pay for US locations, plus target bonus eligibility and benefits.

Company

hirify.global develops and manages consumer care and professional brands, including Depend, Huggies, Kleenex, Cottonelle, Scott, Kotex, Poise, and hirify.global Professional.

What you will do

• Lead Depend brand-building initiatives across North America and develop three- to five-year brand growth and innovation plans.
• Develop innovation concepts based on consumer insights, including positioning, value propositions, claims, and brand narratives.
• Lead cross-functional teams through concept development, testing, iteration, and commercialization handoff for major innovation programs.
• Partner with sales, product development, supply, finance, design, insights, and revenue growth management teams on portfolio and go-to-market strategies.
• Use consumer, customer, category, and P&L insights to recommend actions that drive net sales and operating profit.
• Improve brand and project processes while championing design thinking and agile methodologies across hirify.global North America.

Requirements

• Bachelor’s degree in business or marketing; a master’s degree or MBA with a marketing concentration is preferred.
• 5+ years of marketing experience in brand management, preferably in B2B or CPG companies.
• Experience with new product development, brand marketing, cross-functional leadership, and commercialization.
• Strong understanding of P&L management, annual business planning, budgeting, consumer insights, segmentation, and target development.
• Ability to lead collaboration in a matrix organization, synthesize insights, write innovation and renovation briefs, and solve complex business problems.
• Availability for 10–20% travel.

Culture & Benefits

• Flexible work model combining remote work with in-person collaboration.
• Inclusive environment centered on safety, mutual respect, human dignity, and purpose-driven work.
• Comprehensive benefits package including a 401(k) and profit-sharing plan.
• Target bonus eligibility and opportunities for professional growth.
• Support for in-country relocation under applicable mobility policies.

Hiring process

• Complete the online application for review by the recruiting team.
• Employment may be subject to pre-screening, including drug screening, background checks, and DMV checks.