1 час назад
Senior Associate Brand Manager (Prego)
115 800 - 159 200$
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Описание вакансии
Текст:
TL;DR
Senior Associate Brand Manager (Prego) (Marketing/Consumer Packaged Goods): Shaping growth strategy, portfolio development, omnichannel activation, innovation, and brand communications for Prego pasta sauces with an accent on consumer insights, retail performance, and cross-functional business planning. Focus on identifying growth opportunities, managing innovation and renovation projects, translating performance data into recommendations, and influencing stakeholders across marketing, sales, finance, and R&D.
Location: Hybrid role based in the HQ office in Camden, New Jersey, three days per week
Salary: $115,800–$159,200 annual base salary
Company
is a food company with a portfolio of established brands including Prego, , Pace, Pacific Foods, Rao's Homemade, Swanson, V8, and multiple snack brands.
What you will do
- Execute Prego's long-term growth agenda and support portfolio strategy across red sauce, Alfredo, blush, and future innovation platforms.
- Identify growth opportunities using consumer insights, competitive assessments, retail trends, and performance analytics.
- Develop retailer-specific omnichannel strategies covering digital shelf performance, e-commerce, search, content, retailer media, and consumer conversion.
- Partner with Innovation, R&D, Consumer Insights, Finance, Integrated Marketing, Operations, Sales, and agency teams to commercialize innovation and renovation initiatives.
- Develop brand communications, campaigns, digital experiences, and shopper activations that strengthen Prego's brand equity.
- Monitor sales, share, household penetration, distribution, velocity, and profitability, and support business planning and leadership reviews.
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related discipline; an MBA is preferred.
- 2–3 years of experience in Brand Management, Marketing, Innovation, Shopper Marketing, or a related commercial function.
- Strong business acumen and analytical skills with the ability to turn data into actionable recommendations.
- Ability to lead cross-functional projects and influence stakeholders without direct authority.
- Strong communication, presentation, storytelling, prioritization, and project management skills.
Nice to have
- Consumer packaged goods experience, preferably in food.
- Experience with consumer insights, syndicated data, retailer data, and financial analysis.
Culture & Benefits
- Medical, dental, disability, accidental death and dismemberment, and life insurance benefits begin on the first day.
- Matching 401(k) plan with immediate vesting, paid time off, holiday pay, and unlimited sick time.
- Access to a fitness center, on-site childcare, and company store when working at headquarters.
- Employee resource groups and the Cares donation and volunteer matching program.
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