Head of Marketing & Growth UK (B2B SaaS)

Location: Barcelona, CT, Spain

Salary: €45,000–€65,000 annual

Company

hirify.global is an AI-powered business software company founded in Barcelona, providing companies with tools for managing people, processes, policies, data, expenses, recruitment, and reporting.

What you will do

• Own the UK marketing and demand generation strategy across awareness, acquisition, pipeline, conversion, MRR, and revenue.
• Build and execute integrated campaigns across paid media, CRM, inbound, outbound, ABM, events, webinars, content, partnerships, and offline activations.
• Develop campaigns for priority ICP segments, industries, accounts, products, and commercial priorities.
• Work with Sales and BDR teams to generate and accelerate qualified pipeline.
• Manage UK events, webinars, partner marketing programs, marketing budgets, agencies, and external vendors.
• Monitor KPIs including pipeline, MRR, conversion, CAC, CPL, ROI, and revenue contribution, scaling effective initiatives and stopping underperforming activities.

Requirements

• 5+ years of marketing experience with significant UK market experience, ideally in B2B SaaS, technology, or another high-growth environment.
• Experience owning UK marketing or demand generation; experience in other international markets alone is not sufficient.
• Experience building full-funnel, multi-channel demand generation strategies and managing marketing budgets, agencies, and partners.
• Strong commercial understanding of pipeline, MRR, revenue, CAC, ROI, attribution, funnel reporting, and campaign performance.
• Experience with HubSpot, Salesforce, or similar CRM and marketing automation platforms, plus paid advertising and demand generation technologies.
• Native-level English or equivalent professional fluency, with strong communication, presentation, and public speaking skills.

Nice to have

• Experience in B2B SaaS, HR Tech, or business software.
• Experience scaling a market into a core strategic market.
• Experience with partner ecosystems, resellers, referral partners, MDFs, or Marketing Development Plans.
• Previous commercial, Sales, Partnerships, or customer-facing experience.

Culture & Benefits

• High-growth, multicultural, and friendly work environment.
• Private health insurance through Alan.
• Wellhub, Cobee, language classes, and food discounts.
• Breakfast in the office and organic fruit.
• Pet-friendly workplace and inclusive recruitment practices.

Hiring process

• Further details about the process and benefits are shared during the interview process.