Growth Marketing Manager, Mid-Market Demand Generation

Location: Remote within California outside the Bay Area, Florida, Nevada, or Texas, United States

Base pay: $154,500–$209,000 per year in Sacramento

Company

hirify.global is a financial technology platform serving customers through products including TurboTax, Credit Karma, QuickBooks, and Mailchimp.

What you will do

• Own account progression within the New-to-the-Franchise motion by identifying funnel stalls and designing programs to move prospects forward.
• Design, build, launch, and optimize nurture, outbound, email, and batch-and-blast programs across owned channels and lifecycle marketing.
• Translate campaign strategy into coordinated audience experiences and live activation programs.
• Use performance data to test, scale, or stop programs and surface strategic questions.
• Keep activation programs current as organizational and campaign priorities change.
• Partner with the Integrated Campaign Lead, PMM, and Paid, Web, and Events teams.

Requirements

• Experience running lifecycle, nurture, or ABM programs in a B2B environment.
• Track record of moving accounts through funnel stages.
• Ability to analyze funnel and account-progression data, identify causes of stalled movement, and adjust programs independently.
• Strong fluency with marketing automation platforms such as Marketo, Demandbase, or comparable tools.
• Clear written and verbal communication, including concise escalation of strategic risks with recommendations.
• BA or BS in Marketing, Business, or a related field.

Culture & Benefits

• Remote work is available from the specified U.S. locations.
• Competitive compensation with a performance-based rewards approach.
• Potential eligibility for cash bonus, equity rewards, and benefits under applicable plans and programs.
• Pay is evaluated based on job-related knowledge, skills, experience, and work location.