Brand Strategy Manager (Ecommerce)

Location: Hybrid role based at hirify.global's Boston headquarters; in office Monday–Thursday and work from home on Friday. This is not a fully remote position.

Annual base salary: $99,000–$110,000 USD

Company

hirify.global is a large online home retail destination that combines ecommerce, technology, and creative problem-solving to help people shop for their homes.

What you will do

• Shape masterbrand strategy and positioning using consumer insights, business priorities, and competitive context.
• Lead brand strategy for major campaigns, the evergreen brand platform, and seasonal initiatives such as Outdoor and Holiday.
• Develop strategic briefs, value propositions, messaging frameworks, and creative territories for internal and external creative teams.
• Partner with Creative, Media, Channel Planning, Product, Partnerships, and agencies to connect brand strategy with go-to-market execution.
• Lead creative testing and learning agendas, interpreting research and campaign results into actionable guidance.
• Manage and develop Brand Strategy team members while driving alignment across complex cross-functional workstreams.

Requirements

• 6+ years of experience in brand strategy, brand management, integrated marketing, or a related discipline.
• Experience developing brand and campaign strategies rooted in consumer insight and translating them into creative briefs.
• Strong knowledge of brand positioning, consumer behavior, messaging strategy, creative development, and integrated marketing.
• Experience partnering with creative teams and agencies and evaluating creative work against strategic objectives.
• Fluency in consumer research and creative testing, including qualitative and quantitative analysis.
• Strong strategic storytelling, cross-functional leadership, judgment, and ability to create structure in ambiguous situations.

Nice to have

• Experience developing or evolving an omnichannel brand platform.
• Experience across upper-funnel brand building and lower-funnel performance marketing.
• Experience with creative effectiveness research, brand tracking, or campaign measurement.
• Experience managing creative, research, or strategy agency partners.
• Experience in a marketplace, platform business, or large-scale retail environment.

Culture & Benefits

• Medical, dental, vision, HSA/FSA, and other health benefits available from day one for eligible employees.
• 401(k) matching with immediate vesting.
• Paid parental leave, surrogacy and adoption reimbursement, and caregiver services.
• Tuition reimbursement, employee discounts, fitness discounts, and additional employee perks.
• Access to mental, financial, physical, and emotional wellbeing support, including therapy and coaching.

Hiring process

• Reasonable accommodations are available during the application and interview process.
• hirify.global will not sponsor applicants for F1-OPT, STEM OPT EAD, H-1B, H-1B1, E-3, O-1, J-1, or TN work visas for this position.