Marketing Manager I (Beauty and Personal Care)

Location: Remote, United States

Salary: $110,000–$120,000 USD annually, based on experience

Company

hirify.global provides testing, inspection, and certification services through a global network of offices and laboratories.

What you will do

• Develop and execute integrated B2B and B2C marketing strategies for cosmetics, personal care, and consumer testing services.
• Build campaigns across digital, social, email, paid media, events, industry partnerships, and local outreach.
• Create marketing content including capability sheets, case studies, landing pages, social content, email campaigns, recruitment ads, presentations, and sales enablement materials.
• Develop messaging that translates claims testing, safety assessments, efficacy studies, and other technical capabilities into clear customer-facing value propositions.
• Manage websites, landing pages, social media, email platforms, editorial calendars, and campaign funnels.
• Track lead generation, consumer panelist recruitment, engagement, and ROI metrics to optimize campaign performance.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 10+ years of experience in marketing, product marketing, brand management, or category marketing within cosmetics, personal care, beauty, or consumer goods.
• Experience developing integrated marketing strategies for B2B and B2C audiences.
• Hands-on experience with email automation, paid and organic social, SEO/SEM, landing pages, CRM platforms, and marketing analytics.
• Ability to translate complex scientific or technical information into clear marketing narratives and understanding of claims substantiation and regulatory considerations.
• Strong project management and cross-functional collaboration skills, including work with Sales, Operations, Laboratory/Technical, Regulatory, and global marketing teams.

Nice to have

• Advanced degree or digital marketing certifications.
• Experience with B2B campaigns for beauty brands, manufacturers, ingredient suppliers, or R&D teams.
• Experience recruiting consumer testing panels and optimizing recruitment funnels.
• Experience supporting trade shows, conferences, and beauty industry events.
• Familiarity with global or matrixed organizations.

Culture & Benefits

• Medical, dental, and vision insurance.
• Life insurance and employee assistance programs.
• 401(k) with company match and immediate vesting upon enrollment.
• Online training, classroom development experiences, and tuition reimbursement.
• Paid time off and family leave.